{
 "name": "Maps Agent — what business owners ask AI about their Google presence, August 2026",
 "url": "https://maps-agent.com/research/owner-questions-2026-08.json",
 "how": "measured",
 "publisher": "Maps Agent Research",
 "unit": "question",
 "class": "Market-state data (demand side)",
 "provenance": "L2",
 "method": {
  "instrument": "scripts/aeo/question_inventory.py → scripts/aeo/evidence_gate.py --questions",
  "harvest": "keyword corpora and assistant follow-up questions for six root topics, pooled and de-duplicated",
  "questions_harvested": 2984,
  "population": "our_audience == 'yes' — the questions the labeller judged a business owner would ask",
  "sample_size": 1689,
  "labeller": "gpt-5.6-luna:low",
  "rubric": "scripts/aeo/labelling_rubric.md (v5, frozen)",
  "labelled_on": "2026-08-21T22:26:29+00:00",
  "uncertainty": "95% Wilson score interval on every share; search volume is a vendor estimate and carries none, and says so",
  "positive_control": "2 sealed goldset(s); worst-sample verdict `usable` on 6 of 6 labels",
  "label_agreement": {
   "owner_share": {
    "label": "our_audience",
    "agreement_worst_sealed_sample": 0.95
   },
   "by_intent": {
    "label": "intent",
    "agreement_worst_sealed_sample": 0.875
   },
   "by_form": {
    "label": "form",
    "agreement_worst_sealed_sample": 1.0
   },
   "vendor_nameable": {
    "label": "vendor_nameable",
    "agreement_worst_sealed_sample": 0.85
   },
   "our_lane": {
    "label": "our_lane",
    "agreement_worst_sealed_sample": 0.9
   },
   "by_vertical": {
    "label": "vertical",
    "agreement_worst_sealed_sample": 0.925
   }
  },
  "excludes": "questions the labeller judged a business owner would not ask (our_audience != 'yes'); nothing in this file is computed over the consumer half"
 },
 "limits": [
  "Two head terms carry 42.75% of all search volume in the corpus — «google business profiles» and «google my business profile», 450,000 each, both labelled navigational. Read the COUNT shares as the finding; the volume shares are a different fact and are dominated by those two.",
  "The labels are a classifier's, not a human's. Agreement against two goldsets sealed before the labeller ran is reported per label inside this file, read at the WORST sample; a label at 0.85 means roughly one question in seven is filed somewhere a careful human would not file it.",
  "Harvested, not surveyed. These are questions observed in keyword corpora and assistant follow-ups through 2026-08-21 — nobody was asked anything, so nothing here measures what an owner would SAY they want.",
  "English only, United States. Nothing here describes another language or another market.",
  "A question's presence is not a purchase intent. `choose-vendor` means the question is about picking who does the work; it does not mean the asker was ready to pay.",
  "Search volume is a vendor's estimate (DataForSEO), not a measurement we made. It is published because it is the only size signal the corpus carries, and it is labelled as an estimate."
 ],
 "refused_fields": {},
 "data": {
  "owner_share": {
   "n": 1689,
   "of": 2984,
   "rate": 0.566,
   "ci95": [
    0.5482,
    0.5837
   ]
  },
  "by_intent": {
   "reviews": {
    "n": 482,
    "of": 1689,
    "rate": 0.2854,
    "ci95": [
     0.2643,
     0.3074
    ]
   },
   "optimise": {
    "n": 369,
    "of": 1689,
    "rate": 0.2185,
    "ci95": [
     0.1994,
     0.2388
    ]
   },
   "choose-vendor": {
    "n": 215,
    "of": 1689,
    "rate": 0.1273,
    "ci95": [
     0.1122,
     0.144
    ]
   },
   "access": {
    "n": 122,
    "of": 1689,
    "rate": 0.0722,
    "ci95": [
     0.0608,
     0.0856
    ]
   },
   "setup": {
    "n": 110,
    "of": 1689,
    "rate": 0.0651,
    "ci95": [
     0.0543,
     0.0779
    ]
   },
   "definition": {
    "n": 106,
    "of": 1689,
    "rate": 0.0628,
    "ci95": [
     0.0522,
     0.0753
    ]
   },
   "edit": {
    "n": 92,
    "of": 1689,
    "rate": 0.0545,
    "ci95": [
     0.0446,
     0.0663
    ]
   },
   "cost": {
    "n": 75,
    "of": 1689,
    "rate": 0.0444,
    "ci95": [
     0.0356,
     0.0553
    ]
   },
   "content": {
    "n": 54,
    "of": 1689,
    "rate": 0.032,
    "ci95": [
     0.0246,
     0.0415
    ]
   },
   "problem": {
    "n": 52,
    "of": 1689,
    "rate": 0.0308,
    "ci95": [
     0.0236,
     0.0401
    ]
   },
   "navigational": {
    "n": 12,
    "of": 1689,
    "rate": 0.0071,
    "ci95": [
     0.0041,
     0.0124
    ]
   }
  },
  "by_form": {
   "question": {
    "n": 740,
    "of": 1689,
    "rate": 0.4381,
    "ci95": [
     0.4146,
     0.4619
    ]
   },
   "noun-phrase": {
    "n": 738,
    "of": 1689,
    "rate": 0.4369,
    "ci95": [
     0.4135,
     0.4607
    ]
   },
   "task": {
    "n": 211,
    "of": 1689,
    "rate": 0.1249,
    "ci95": [
     0.11,
     0.1416
    ]
   }
  },
  "vendor_nameable": {
   "no": {
    "n": 907,
    "of": 1689,
    "rate": 0.537,
    "ci95": [
     0.5132,
     0.5607
    ]
   },
   "yes": {
    "n": 782,
    "of": 1689,
    "rate": 0.463,
    "ci95": [
     0.4393,
     0.4868
    ]
   }
  },
  "our_lane": {
   "partial": {
    "n": 758,
    "of": 1689,
    "rate": 0.4488,
    "ci95": [
     0.4252,
     0.4726
    ]
   },
   "yes": {
    "n": 630,
    "of": 1689,
    "rate": 0.373,
    "ci95": [
     0.3503,
     0.3963
    ]
   },
   "no": {
    "n": 301,
    "of": 1689,
    "rate": 0.1782,
    "ci95": [
     0.1607,
     0.1972
    ]
   }
  },
  "by_vertical": {
   "(none)": {
    "n": 1593,
    "of": 1689,
    "rate": 0.9432,
    "ci95": [
     0.9311,
     0.9532
    ]
   },
   "real estate": {
    "n": 7,
    "of": 1689,
    "rate": 0.0041,
    "ci95": [
     0.002,
     0.0085
    ]
   },
   "plumbing": {
    "n": 6,
    "of": 1689,
    "rate": 0.0036,
    "ci95": [
     0.0016,
     0.0077
    ]
   },
   "dental": {
    "n": 5,
    "of": 1689,
    "rate": 0.003,
    "ci95": [
     0.0013,
     0.0069
    ]
   },
   "doctor": {
    "n": 4,
    "of": 1689,
    "rate": 0.0024,
    "ci95": [
     0.0009,
     0.0061
    ]
   },
   "dentist": {
    "n": 3,
    "of": 1689,
    "rate": 0.0018,
    "ci95": [
     0.0006,
     0.0052
    ]
   },
   "car dealership": {
    "n": 3,
    "of": 1689,
    "rate": 0.0018,
    "ci95": [
     0.0006,
     0.0052
    ]
   },
   "restaurant": {
    "n": 3,
    "of": 1689,
    "rate": 0.0018,
    "ci95": [
     0.0006,
     0.0052
    ]
   },
   "lawyer": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "law firm": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "automotive": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "electrician": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "healthcare": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "plumber": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "hvac": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "personal injury law": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "pest control": {
    "n": 2,
    "of": 1689,
    "rate": 0.0012,
    "ci95": [
     0.0003,
     0.0043
    ]
   },
   "moving": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "pet grooming": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "dentistry": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "medical": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "doctors": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "hotels": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "lawyers": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "restaurants": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "jewelry store": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "accountants": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "agencies": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "architects": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "legal": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "auto repair": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "banks": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "car dealers": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "chiropractor": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "church": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "contractor": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "dermatologist": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "ecommerce": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "financial advisor": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "franchise": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "general contractor": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "gym": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "home builder": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "home services": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "hotel": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "house cleaner": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "hvac company": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "hvac contractor": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "insurance agent": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "local business": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "med spa": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "medical professional": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "mover": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "orthodontics": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "photography": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "plastic surgery": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "rehab centers": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "restoration": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "roofing": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "taxi": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "therapy": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "law": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "moving company": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   },
   "builders": {
    "n": 1,
    "of": 1689,
    "rate": 0.0006,
    "ci95": [
     0.0001,
     0.0033
    ]
   }
  },
  "volume_by_intent": {
   "kind": "estimate",
   "source": "DataForSEO monthly search volume, not our measurement",
   "total": 2132971,
   "by_intent": {
    "navigational": {
     "volume": 911910,
     "share": 0.4275
    },
    "reviews": {
     "volume": 834623,
     "share": 0.3913
    },
    "optimise": {
     "volume": 136909,
     "share": 0.0642
    },
    "choose-vendor": {
     "volume": 89723,
     "share": 0.0421
    },
    "setup": {
     "volume": 67969,
     "share": 0.0319
    },
    "access": {
     "volume": 32610,
     "share": 0.0153
    },
    "definition": {
     "volume": 15949,
     "share": 0.0075
    },
    "edit": {
     "volume": 15493,
     "share": 0.0073
    },
    "content": {
     "volume": 13153,
     "share": 0.0062
    },
    "cost": {
     "volume": 11519,
     "share": 0.0054
    },
    "problem": {
     "volume": 3113,
     "share": 0.0015
    }
   }
  }
 }
}