Understanding your audit results
After running your free Visibility Score audit, you will see a detailed breakdown of your Google Business Profile performance. Here is how to read it.
The Visibility Score
Your headline number is a score from 0 to 100. It is a composite rating of all the factors that influence your Google Maps visibility.
Category breakdown
The audit reports three pillars, and they are the same three the score is built from:
- Profile Completeness (40 points, 11 checks): claimed profile, business description, primary category, additional categories, business hours, phone number, website, photos, logo, attributes, address
- Performance (35 points, 4 checks): star rating, review count, review velocity, review recency
- Competitive Position (25 points, 5 metrics): rating, reviews, photos, completeness, categories
The Competitive Position pillar is the comparison with the profiles nearby.
Whether you reply to reviews is not scored: it cannot be measured from the data the audit reads.
Recommendations
Each recommendation includes:
- What to improve: The specific issue or gap
- Why it matters: How this factor impacts your visibility
- Priority level: High, medium, or low based on potential impact
Competitor context
Your score is most meaningful relative to competitors in your area. A score of 65 might be the best in your local market, or the worst. The audit provides context so you understand where you stand.
Next steps
You can implement the recommendations yourself, or let Maps Agent handle everything autonomously. If you choose Maps Agent, we start with the highest-impact optimizations and work down the list, reporting progress monthly.