Understanding your audit results
After running your free Visibility Score audit, you will see a detailed breakdown of your Google Business Profile performance. Here is how to read it.
The Visibility Score
Your headline number — a score from 0 to 100. This is a composite rating of all the factors that influence your Google Maps visibility.
Category breakdown
The audit evaluates your profile across key areas:
- Profile completeness: Are your business hours, description, categories, photos, and attributes filled in?
- Review performance: Total review count, average rating, how recently you received reviews, and whether you respond to them
- Post activity: Whether your profile has recent Google Posts (profiles with regular posts rank higher)
- Category relevance: Whether your primary and secondary categories match what customers search for
- Keyword signals: Whether your description and posts include relevant local search terms
Recommendations
Each recommendation includes:
- What to improve: The specific issue or gap
- Why it matters: How this factor impacts your visibility
- Priority level: High, medium, or low based on potential impact
Competitor context
Your score is most meaningful relative to competitors in your area. A score of 65 might be the best in your local market — or the worst. The audit provides context so you understand where you stand.
Next steps
You can implement the recommendations yourself, or let Maps Agent handle everything autonomously. If you choose Maps Agent, we start with the highest-impact optimizations and work down the list, reporting progress monthly.