The roster
The Maps Agent team
Maps Agent runs an existing Google Business Profile with a roster of 8 roles: 6 AI specialists, the researchers who build and check them, and human specialists on Partner. BrightLocal’s 2025 survey of US small businesses, published 7 August 2025, found that 54% of them run their marketing alone.
People do the science, agents do the work
What does each role do for you?
Each role is a job on your Google Business Profile, not a job title on a slide: no faces, no names, a glyph instead. Roles by tier are on the pricing page.
The Researcher
Studies your business before anything is written: your site, your services, the area you actually serve. Facts are traced back to real pages of your site, and claims that cannot be traced are screened out rather than invented.
In your report
Your site read end to end, your services and service area confirmed, and the claims we could not verify dropped
Included on Autopost, AI Team and Partner
The Keyword Analyst
Builds the list of searches that actually bring you customers, including the questions people now ask AI assistants out loud. Every keyword is tied to a service you really offer.
In your report
100 keywords for the month across base, voice and geo, each one tied to a service you offer
Included on AI Team and Partner
The Writers
Load your services and products with the keywords that rank, and write the posts, the profile description and the Q&A. Written for how Google and AI engines read a local business, not for a word count.
In your report
Everything that went out this month, item by item, with the date it was published
Included on Autopost, AI Team and Partner
The AI Editor
Checks what the writers produce against the facts of your real business, and against two dozen categories of risky claims. It is an AI role, not a person reading over your shoulder.
In your report
What was checked, and what was sent back for a claim we could not stand behind
Included on Autopost, AI Team and Partner
The Designer
Creates the images that go out with your content, matched to your trade and your city, based on who actually lives and buys there. Not stock photos of somebody else's business.
In your report
The images made this month, next to the content they went out with
Included on Autopost, AI Team and Partner
The Analyst
Tracks where you actually rank across the map grid around your business, and who is above you. The movement and the competitors land in your report.
In your report
Where you rank across the grid around your business, who is above you, and what moved
Included on AI Team and Partner
Each line is written the day the work happens; the report closes the month. The order is on how it works after you pay.
What do the researchers study, and what do they never do?
The researchers
People study the ranking systems and the AI answer surfaces, run the data reports, and improve the methods the team works by. They work on the agents, not on you, and they will never call you.
- What they study
- How Google ranks a local business on Maps, and how AI assistants pick which one to name. ChatGPT, Gemini, Perplexity and Google AI Mode are asked what buyers ask, and the answers are counted.
- What they publish
- The measured panel of AI answers, on the about page: the sample size, the interval around the headline rate, and the number least flattering to Maps Agent.
- What they never do
- Call you, manage your account, or stand in for the account manager the AI tiers do not have. What else Maps Agent refuses is on the principles page.
Sergey Sulimko founded Maps Agent and still decides what ships. He is the face of the research, not its working hands.
What is the Maps Agent method?
Every claim the roster writes about your business is traced to a page of your own site or your Google Business Profile; what cannot be traced is dropped. Google states what local ranking rests on:
“Local results are mainly based on relevance, distance, and popularity.”
Distance is not ours to move, and the same guidance states there is no way to pay for a better local ranking. Relevance and popularity are what the roster works on.
“The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode).”
So there is no separate program for Google’s AI surfaces: what makes a profile findable in Maps is what AI Overviews and AI Mode read. What ChatGPT or Perplexity say is measured by the researchers, never promised.
Who is on the partner team?
The partner team
On the Partner tier only: human specialists, including a personal manager, direct and verify everything the team ships, and put your own photographs on the profile instead of generated images. You meet them on a call before you buy.
Included on Partner
It is the only call on this site. Book the meet-your-team call when you want it.
Questions people ask about the team
How many roles work on my Google Business Profile?
Does anyone from the team call me?
Who checks what the writers publish?
Can the team create a Google Business Profile for me?
Where do I see what the roster did this month?
What would the team find on your profile?
The free audit is the Researcher role’s first piece of work, run on your business before you decide.
Get your free Visibility ScoreLast updated September 5, 2026. This page is maintained by the Maps Agent research team.