How does the Visibility Score work?
Your Visibility Score is a 0–100 rating that measures how well your Google Business Profile performs in local search. It is the core metric Maps Agent uses to track your progress.
What factors make up the score
The Visibility Score evaluates your Google Business Profile across several dimensions:
- Profile completeness — Are all fields filled out? Hours, categories, description, photos, attributes
- Keyword relevance — Does your profile match what potential customers are searching for?
- Review signals — Total reviews, average rating, review recency, and owner response rate
- Post activity — How frequently you publish Google Posts and updates
- Category optimization — Primary and secondary categories aligned with search intent
- Citation consistency — Is your business name, address, and phone number consistent across the web?
How the score is calculated
Each factor is weighted based on its impact on Google Maps rankings. The final score reflects your overall local search visibility relative to competitors in your area.
| Score Range | Rating | What it means |
|---|---|---|
| 80–100 | Excellent | Top-performing profile, strong Map Pack presence |
| 60–79 | Good | Solid foundation, specific areas to improve |
| 40–59 | Fair | Missing key optimizations, losing customers to competitors |
| 0–39 | Poor | Significant issues, likely invisible in local search |
How to get your Visibility Score
You can get a free, instant Visibility Score audit on our homepage. Enter your business name and location — no credit card required, no sign-up needed.
How Maps Agent improves your score
Once you subscribe, Maps Agent continuously works to improve every factor that influences your Visibility Score. You will see your score increase over the first 30–90 days as optimizations take effect.