How does the Visibility Score work?
Your Visibility Score is a 0-100 rating that measures how well your Google Business Profile performs in local search. It is the core metric Maps Agent uses to track your progress.
What factors make up the score
The score is built from 20 scored factors in three pillars, and the weights below are read from the scorer itself:
- Profile Completeness (40 points, 11 checks): claimed profile, business description, primary category, additional categories, business hours, phone number, website, photos, logo, attributes, address
- Performance (35 points, 4 checks): star rating, review count, review velocity, review recency
- Competitive Position (25 points, 5 metrics): rating, reviews, photos, completeness, categories
The Competitive Position pillar compares each of those metrics with the profiles nearby.
Response rate is deliberately absent: it cannot be measured from the data we can read, and a factor we cannot measure is not scored. The full factor table, with the points each check carries, is on the methodology page.
How the score is graded
| Score | Grade |
|---|---|
| 90-100 | A+ |
| 80-89 | A |
| 65-79 | B |
| 50-64 | C |
| 35-49 | D |
| 0-34 | F |
How to get your Visibility Score
You can get a free, instant Visibility Score audit on our homepage. Enter your business name and location. No credit card required, no sign-up needed.
How Maps Agent improves your score
Once you subscribe, Maps Agent works month by month on the factors that influence your Visibility Score. Your Visibility Score is re-measured in every monthly report, so you see the profile change as it happens. We do not put a date on Map Pack movement. That is Google's to decide, and anyone who promises you a month is guessing.