google-business-profile
How do you add owners and managers to a Google Business Profile?
Adding a user to a Google Business Profile follows 6 documented interface actions: open the profile, reach People and access, select Add, enter an email address, choose Owner or Manager, and select Invite. Google also offers 2 access roles, and a new owner or manager can face a 7-day wait before certain protected actions.
How do you add an owner or manager to a Google Business Profile?
Google Business Profile Help lists 6 action points in the current add flow, and Maps Agent counts them as one sequence: go to the Business Profile; select More > Business Profile settings > People and access; select Add; enter an email address; under Access select Owner or Manager; and select Invite. An owner can use that sequence to send access to another person.
Which role can you choose when inviting a Google Business Profile user?
Google Business Profile Help’s invitation control offers 2 access choices: Owner and Manager. The Access control is a 2-choice field, and the roles share the capability-matrix permissions for editing URLs, accepting Google updates, managing location settings, managing the profile on Search and Maps, using Messaging, editing profile information, publishing posts, managing photos, logos, and products, responding to reviews, downloading insights, and responding to Q&A. The choice is made under Access before Invite.
How many primary owners can a Google Business Profile have?
A Google Business Profile (GBP) can have 1 primary owner while allowing multiple owners overall, according to Google Business Profile Help. Before primary ownership is transferred, the profile must have at least 1 other owner or manager. The primary-owner role therefore changes only after another eligible profile user exists.
Does each Google Business Profile user need a separate Google Account?
Each person who accesses a Google Business Profile needs 1 separate Google Account, Google Business Profile Help says. The access model is a 1-account field per person: the account is used to access and manage Business Profiles, and Google’s guidance ties the individual-account requirement to avoiding shared passwords. Invite each person through their own account rather than distributing one sign-in.
What can a manager do on a Google Business Profile?
A manager can perform the profile-management tasks that Google Business Profile Help marks for both managers and owners: edit URLs and profile information, accept Google updates, manage location settings, use Messaging, publish posts, manage photos, logos, and products, respond to reviews and Q&A, manage the profile on Search and Maps, and download insights.
What can a manager not do on a Google Business Profile?
Google Business Profile Help’s capability matrix gives owners the user-management and profile-removal capabilities that managers do not have. A manager therefore cannot add or remove other users or remove the Business Profile itself. Those exclusions describe the manager role in the matrix; they do not change the manager’s listed profile-editing, publishing, messaging, insight, review, and Q&A capabilities.
How long must a new owner or manager wait before changing protected access?
A new owner or manager must wait 7 days before managing all Business Profile features, Google Business Profile Help says. During that period, Google lists 3 action points that may return an error: deleting or undeleting a profile, removing other owners or managers, and making the new user or someone else the primary owner. The wait applies to the newly added user.
How do you transfer primary ownership after adding a user?
The primary owner can transfer primary ownership in 5 transfer points after another owner or manager exists and the new user’s waiting period is complete. In People and access, open the Business Profile, select the user, choose Edit next to Access, choose Primary owner, and select Save. Google says only owners can change other users’ access roles, while only the primary owner can transfer primary ownership.
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Common questions
- Where are the controls for adding a Google Business Profile user?
- Google Business Profile Help places the controls in More > Business Profile settings > People and access. From there, an owner selects Add to begin inviting a person, then enters the person’s email address and chooses an access role. The current add flow contains 6 actions and ends when the owner selects Invite.
- What do you enter before choosing a user’s access role?
- Before choosing Owner or Manager under Access, enter the invitee’s email address. Google Business Profile Help lists the sequence as selecting Add, entering an email address, choosing the role under Access, and selecting Invite. The invitation control offers 2 role choices, so the email step comes before the access-role choice.
- Who can change another user’s Google Business Profile access role?
- Only owners can change the access roles of other owners and managers, according to Google Business Profile Help. An owner can open People and access, select the user, choose Edit next to Access, and save the revised role. Primary ownership has a separate rule: only the primary owner can transfer primary ownership.
- Which profile actions may return an error during a new user’s first 7 days?
- During a new owner or manager’s first 7 days, Google Business Profile Help lists 3 protected action groups that may return an error: deleting or undeleting the profile, removing other owners or managers, and making the new user or someone else the primary owner. The restriction concerns protected access and ownership actions.
- What must exist before primary ownership can be transferred?
- Before primary ownership can be transferred, the Google Business Profile must have at least 1 other owner or manager. Google Business Profile Help also states that only the primary owner can make the transfer. Once that additional user exists and the 7-day waiting period is complete, the primary owner can follow the 5 transfer actions through Primary owner > Save.
More on this subject in the answers library, and on the Maps Agent blog.