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How do you get access to your Google Business Profile?

Access runs on 2 roles. An owner has full control — add or remove users, edit everything, delete the profile. A manager has all of that except adding and removing users and removing the profile. A profile can hold several owners but only 1 primary owner, and only that role can hand primary control on.

Where do you find your Google Business Profile?

Search the business name in Google Search or Google Maps while signed in to the account that manages it — a profile you control opens with its management options attached, which is the fastest test of whether the right account is signed in. Maps Agent asks new clients for a manager invite rather than ownership for the reason set out below, and finding the profile is the step before any invite.

What can an owner do that a manager cannot?

Google draws the line in one sentence: managers "have mostly the same access to the profile as owners. The only exception is they can't add or remove users or remove the profile." Everything else — editing the information, photos, posts, replying to reviews — belongs to both. The difference is control over the account list, not over the day-to-day work.

How do you add someone to your Google Business Profile?

Open the profile's settings, choose People and access, enter the person's email address, pick Owner or Manager, and send the invitation. The role is chosen at that moment and it decides what happens if the relationship ends badly. Invite by email address rather than handing over a password, which is what keeps the account itself out of the arrangement.

Should an agency get owner or manager access?

Manager, in nearly every case. A manager can do the whole job and cannot remove the business from its own listing or evict the owner, so the worst outcome of a bad hire is a mess rather than a loss. An owner invitation hands over the power to delete the profile, and a business that granted it has no route back except Google's ownership-request process.

Can a Google Business Profile have two owners?

Yes. Google states that a profile can have multiple owners but only one primary owner, and the primary owner is the account that ultimately holds it. Additional owners are useful in a partnership and dangerous with a contractor, because every one of them can add and remove other users, including each other.

How does primary ownership transfer?

The primary owner passes the role to an existing user, which is why Google's requirement reads that a profile must have at least one other owner or manager to transfer primary owner access to. Invite the person first, let the invitation be accepted, then transfer. A business selling itself and skipping this step leaves the listing attached to the previous owner's personal Google Account.

How do you claim back a profile someone else controls?

Through Google's ownership-request process, which notifies the current manager and gives them 3 days to respond. Where no response arrives, Google's guidance says the requester may then have the option to claim it. Creating a second listing while waiting produces a duplicate, which Google's guidelines forbid and which is harder to unwind than the original problem.

Where is the Business Profile ID?

It appears in the profile's own management interface and in the URL when the profile is open, and it is what support and tooling ask for to identify one listing among several. Owners usually go looking for it after discovering that the business has more than one listing, which is the more important thing that search turns up.

Common questions

Can anyone edit my Google Business Profile?
The public can suggest edits to facts like hours or the address, and Google may apply a suggestion without asking. Only owners and managers make changes directly. That asymmetry is why a profile nobody watches drifts: an accepted public edit looks exactly like a change the business made itself.
Can several people manage one profile at once?
Yes, and that is the intended arrangement for a business with staff. Give each person their own invitation rather than sharing one login, because a shared account cannot be revoked for one individual and leaves no record of who changed what when something is wrong.
What happens to access if an employee leaves?
An owner removes their invitation from People and access, and the change takes effect immediately. This is the practical argument for keeping ownership with the business rather than an individual: if the person who left held primary ownership, the business is now asking Google for its own listing back.
Do I have a Google Business Profile already?
Search the exact business name and city in Google Maps. A result with reviews and photos exists whether or not anyone claimed it, because Google creates listings from public information. Finding one unclaimed is ordinary, and it is the claim path rather than the create path.
Can you transfer a profile to another Google Account?
Yes, by inviting the new account and transferring primary ownership to it, in that order. There is no way to move a profile to an account that has never been added, and no support channel that skips the invitation — which is why the transfer has to be arranged while both parties are still cooperating.

Maps Agent runs the free Visibility Score audit on any Google Business Profile. More on this subject in the answers library, and on the Maps Agent blog.