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How do I get and share my Google Business Profile URL?

By Sergey Sulimko, Founder

To get a Google Business Profile URL, open the correct business in Google Maps and use Google’s Share action: choose Send a link and Copy link on desktop, or tap Share in the mobile app. Check the business name and location before sending it; Google allows a service-area business to show a service area instead of a public street address.

Where do I find the correct Google Business Profile to share?

Find the business in Google Search or Google Maps, sign in to the Google Account associated with the profile, and select the intended business if the account manages more than one.

Google Business Profile Help says to search for the business name and city, or my business, in Search, and for the business name and city in Maps. In the Google Maps app, open the Business entry and choose the correct business when more than one is available. The Google Business Profile hub covers the wider profile-management context.

How do I copy a Google Business Profile URL on a computer?

Open the profile in Google Maps, select Menu, choose Share or embed map, select Send a link, and click Copy link. Use Copy link for a public URL, not Embed a map and Copy HTML.

Google Maps Help separates a link you can send from HTML used to embed a map. The public profile URL is the output of the Send a link and Copy link path.

How do I share the profile from the Google Maps app?

Open Google Maps, search for the business or drop a pin, tap the place name or address at the bottom, tap Share, and choose the app or destination.

Google Maps Help documents the mobile flow as selecting the place, tapping Share, and choosing the destination app. This keeps the shared URL tied to the business location currently open in Maps.

Check the business name and location context in Maps, then reopen the copied URL in a private or Incognito window where the manager account is not signed in before sending it. A public profile may show a street address, a service area, or a place marker, so a hidden street address is not automatically an error.

Google's Business Profile guide says owners can browse privately in Chrome or Google Maps to see how others view the profile.9 Chrome says Incognito does not automatically sign you in to a Google Account, but sites may still gather information while you are not signed in.10 Use the private window as a handoff check, not as a promise of anonymity or a universal view for every recipient.

Use this checklist after copying the link:

  1. Reopen the URL in a Chrome Incognito window, a private browser window, or another session where the manager account is not signed in.
  2. Confirm that the displayed business name is the one you intend to share.
  3. Confirm the expected location context: a public street address, a service area, or a place marker. Google says a service-area business can hide its address and show its service area instead.59
  4. Record the link with that context, such as street address, service area, or place marker, before handing it off.

If the recipient needs a review-request destination, send the separate review link, created through Read Reviews → Get more reviews, rather than the public profile URL.11 A Business Profile ID is another separate identifier for a support or management workflow. Do not substitute a review link, Place ID, or Business Profile ID for the Maps URL someone needs to open.

Can I use an existing Google Business Profile short-name URL?

Yes, an existing short-name URL can still work, but Google no longer lets users create or edit short names.

Use an existing short-name URL only if it already belongs to the correct profile. Do not follow older instructions that promise a new short-name or g.page URL can be created, because Google Business Profile Help says new short names cannot be created and a deleted short name cannot be created again.

Is a Google Business Profile URL the same as a Place ID or location ID?

No. A Google Maps share URL sends people to a public place or profile, a Place ID identifies a place for supported Maps Platform requests, and a Business Profile location ID identifies an API location resource.

The Place ID is a textual identifier in Google's Places database and on Google Maps. Google Business Profile API documentation uses locations/{locationId} as the resource name for a location identifier. The Google Business Profile location ID explanation covers the API retrieval workflow, while getting access to your Google Business Profile covers the separate question of who can manage it.

Use the Maps share action when a customer, colleague, or vendor needs a link to open. Use a Place ID or location ID only when the Maps Platform or Business Profile API workflow specifically asks for that identifier.

See where your profile stands

The audit shows how this applies to your own profile: it reads a verified Google Business Profile and scores it the same way every month.

Visibility Score

0 to 100

20 scored factors across profile completeness, performance, competitive position. Free, no signup, on any verified Google Business Profile.

Run the free Visibility Score audit

No signup, no card. You get the score and the factors behind it.

Common questions

Can I create a new Google Business Profile `g.page` URL?
No. Google Business Profile Help says existing short names and their URLs still work, but users can no longer create or edit short names. Copy the current Maps share link instead.
Why does my shared link show the wrong business?
Open the link, compare the business name and location with the intended profile, then return to Maps, select the correct place, and copy the link again. If the business serves customers at their locations, check the service area as well as any visible address.
Does a Place ID open the public Google Business Profile?
Not as the same kind of link. Google Maps Platform defines a Place ID as an identifier for Maps Platform requests; a public profile URL comes from Maps' Share action. Keep the two values separate when you send a link or configure an integration.

More on this subject in the answers library, and on the Maps Agent blog.

Last updated October 21, 2026. This page is maintained by the Maps Agent research team.