google-business-profile
How do I update or remove my business on Google Maps without creating a duplicate?
Use the existing Google Business Profile to correct information, choose a closure status when the business is closed, and use account removal only when you want to remove profile content and managers from your Google Account. Use Google Maps' “Suggest an edit” route for an ineligible or fake listing. Google's policy overview and duplicate-profile guide give conflicting instructions for a relocation, so moving a business needs a separate check before you create a second profile.
Which Google Maps action fits my situation?
Google's duplicate-profile guidance says one business can have only one Business Profile. A duplicate may not show on Google Search or Maps, and different services at the same business belong on the existing profile rather than on separate profiles.
| Your situation | Use this action | How it avoids the wrong record |
|---|---|---|
| A field on the existing business is wrong | Sign in to the linked Google Account, choose Edit profile, change the field, and save | Correct the existing record instead of creating another profile. |
| The business is closed or has moved | Use the closure status that matches the closure period. Treat relocation separately because Google's current pages conflict | A closure status keeps the existing record's status clear. Do not create a second relocation profile from a blanket rule. |
| You want to remove the profile from your Google Account | The primary owner uses Remove profile content and managers | This permanently removes account-owned content and managers, but it does not guarantee that Maps and Search stop showing the business. |
| The place is fake, never existed, or is not eligible | In Google Maps, choose Suggest an edit, then Place is closed or not here, choose the applicable reason, and submit | This requests review of the public listing. It is not a way to remove your own account access. |
How do I correct a business that is already on Google Maps?
Sign in to the Google Account linked to the Business Profile. In Google Search or Google Maps, open the profile, select Edit profile, change the information, and select Save. Google's guide to editing a Business Profile gives the same path for the web and the Google Maps app: Business, Edit profile, then Save.
Google reviews saved changes before updating them live. On a verified profile, a business-name change may require verification again. Google also says that moving a verified business to a new address requires verification again. If the same business offers different services, Google's duplicate-profile guidance says to add those services to the existing profile rather than create separate profiles. Read the guide to merging duplicate Google Business Profiles when more than one record already exists.
What should I do if my business is closed or moved?
Use the closure setting that matches the business's actual status. Google's closure guidance gives these choices:
| Closure situation | Google option |
|---|---|
| Closed for 7 days or less | Special hours |
| Closed for more than 7 days, for the off-season, or indefinitely | Temporarily closed |
| Closed permanently | Permanently closed |
For a permanent closure, open Edit profile, then Hours, Business hours, Hours, Edit, Permanently closed, and Save. Google's closure guidance says a permanently closed profile may still appear on Search and Maps for people who search for the business, with a clear closed status.
Relocation is different because two current Google help pages give opposite instructions. The Overview of Google Business Profile policies says a relocated business must be marked permanently closed and given a new profile at the new location. Google's duplicate-profile guidance says not to create a new profile for a relocated business and to update its existing address instead. Neither page states a publication or update date that resolves the conflict.
Do not present either relocation instruction as a universal rule. Keep the existing record intact while you establish which Google instruction applies to the particular move. If a different business now occupies the old location, Google says the previous business should be marked permanently closed rather than renamed.
How do I remove a Business Profile from my Google Account?
Only the primary owner can remove the profile's content and managers. Sign in to the associated Google Account, open the Business Profile, and select More, Business Profile settings, Remove Business Profile, then Remove profile content and managers. Google's account-removal guidance says new owners and managers must wait 7 days before they can take this action.
Account removal is permanent. It removes posts, photos, videos, and review replies created by owners and managers, while user-generated content and reviews remain. The removed content cannot be recovered or managed, and removing it does not guarantee that the business stops appearing on Google Maps or Search. If the goal is to show customers that the business closed, mark it permanently closed instead of deleting the account content.
How do I report a fake or ineligible Google Maps listing?
Anyone can request removal of a Business Profile that never existed or is not eligible for Google. In Google Maps, select the business, choose Suggest an edit, choose Place is closed or not here, select the reason such as Doesn't exist here or Offensive, harmful, or misleading, and select Submit. Google's request-removal guidance says Google reviews the request and removes the listing from Search and Maps only if the request is approved.
Google's policy overview says an eligible business must make in-person contact with customers during its stated hours. Google lists online-only businesses and lead-generation companies as examples that do not qualify. For the service-area case, see the service-area business guide.
What should I do if I already created a duplicate profile?
First identify the verified or correct profile. If you created a duplicate by mistake, Google's duplicate-profile guidance says you can remove the duplicate without affecting the verified listing. Check the profile carefully before removing it because Google says all content and linked managers on the removed duplicate are deleted.
If two profiles represent the same business and contain the same information, use Google Maps to request a merge. Google's review process can combine the reviews, but review replies may be lost. The duplicate-profile guide covers the merge path and its review consequence. If another person owns the existing profile, request access to that record rather than creating another one; Google's guidance gives the current owner 3 days to respond, and a claim option may not be offered after that window. If the profile exists but is not visible to customers, use the guide to a business not showing on Google Maps before creating another profile.
See where your profile stands
The audit shows how this applies to your own profile: it reads a verified Google Business Profile and scores it the same way every month.
Visibility Score
0 to 100
20 scored factors across profile completeness, performance, competitive position. Free, no signup, on any verified Google Business Profile.
No signup, no card. You get the score and the factors behind it.
Sources
- Google Business Profile Help, “Resolve duplicate profiles & ownership issues,” read 2026-10-11
- Google Business Profile Help, “Edit your Business Profile,” read 2026-10-11
- Google Business Profile Help, “Mark your business as closed,” read 2026-10-11
- Google Business Profile Help, “Overview of Google Business Profile policies,” read 2026-10-11
- Google Business Profile Help, “Remove a Business Profile from your Google Account,” read 2026-10-11
- Google Business Profile Help, “Request removal of a Business Profile from Google Search & Maps,” read 2026-10-11
Common questions
- Does removing a Business Profile from my Google Account remove it from Google Maps?
- No. Google's account-removal guidance says removing profile content and managers does not guarantee removal from Maps or Search. Use account removal when you want to stop managing the profile and remove owner-controlled content. Use Google's public removal request when the listing never existed or is not eligible, and remember that Google reviews that request before removing a listing.
- Should I create a new Google Business Profile when my business moves?
- Google's policy overview says to mark the old profile permanently closed and create a new profile, while Google's duplicate-profile guidance says to update the existing profile and not create a new one. Those current pages do not establish one universal relocation instruction, so do not create a second profile until you establish which instruction applies to the move.
More on this subject in the answers library, and on the Maps Agent blog.