Google Business Profile performance reports: a test reported on October 23, 2026
By Sergey Sulimko, Founder · ·
7 min read
Google Business Profile performance reports: a more detailed test was reported on October 23, 2026
On 2026-10-23, Search Engine Roundtable reported that Google was testing a revamped Google Business Profile performance report with overview recommendations, engagement, reviews, audience, and search trends. The article said its editor had not seen the test and based its details on screenshots from two contributors.1 The report is evidence of a reported test, not a Google announcement or proof of a universal rollout. Owners should check what their own profiles show, then keep Google's documented report and Performance API as separate surfaces.
| Reported test area | What the report describes | Evidence status |
|---|---|---|
| Overview and recommendations | A revamped overview section with top recommendations. | Reported screenshot evidence from Search Engine Roundtable, not a Google-documented API metric.1 |
| Engagement | A separate engagement section in the reported performance view. | Reported screenshot evidence from Search Engine Roundtable, not a Google-documented API metric.1 |
| Reviews | A reviews section with a more broken-out detail view. | Reported screenshot evidence from Search Engine Roundtable, not a Google-documented API metric.1 |
| Audience | An audience section in the reported performance view. | Reported screenshot evidence from Search Engine Roundtable, not a Google-documented API metric.1 |
| Search trends | A search-trends section in the reported performance view. | Reported screenshot evidence from Search Engine Roundtable, not a Google-documented API metric.1 |
| Google-documented surface | What Google documents now | What an owner should do |
|---|---|---|
| Owner-facing performance report | Verified Business Profiles, the associated Google Account, a selected date range, and only the metrics that apply to the business. | Sign in to the associated account, choose a range, and record only the metrics shown.2 |
| Performance API daily time series | A location resource, a caller-supplied date range, and values for each date from the requested range. | Keep the location, metric, and requested date range with the values.3 |
| Performance API monthly search keywords | Monthly search keywords used to find a business in Google Search or Maps. | Keep monthly keywords separate from daily values and from any local-search position observation.3 |
| DailyMetric enum | BUSINESS_CONVERSATIONS is deprecated, while MESSAGING_CLICKS counts clicks on the Business Profile messaging button. |
Do not describe a messaging-button click as a conversation.4 |
What did the reported Google Business Profile test include?
The reported test covered an overview with recommendations, engagement, reviews with a more broken-out detail view, audience, and search trends.
Search Engine Roundtable called the change a completely revamped performance-report section. Barry Schwartz wrote that he had not seen it himself and attributed the screenshots to Jaikishan Raturi of Wisevu and Syed Amir.1 That makes the five rows above a dated report of screenshot evidence. They do not establish that every owner received the interface or that any of the sections is a new Performance API field.
Full section
The Google Business Profile changes changelog remains the place to follow a later, source-backed product change. The Google Business Profile answer carries the general profile context. This report should be read as an interface observation until a first-party record or an owner's own profile confirms more.
What can owners verify in Google's documented performance report?
Google's documented owner-facing report is available for verified Business Profiles, requires the associated Google Account, lets owners choose a date range, and shows only metrics that apply to the business.
Google says performance data is available only for verified Business Profiles, that the owner or manager must be signed in to the associated Google Account, and that performance information can cover one profile or multiple profiles. Google also says that only metrics that apply to the business appear and that not all metrics are available.2
Full section
For working notes, the editorial guidance here is to record the profile scope, selected date range, and metrics shown. If a metric does not appear, label it as unavailable in that view rather than filling in a value that the report did not show. The standing answer on Google Business Profile performance metrics explains the individual metric definitions.
What does the Business Profile Performance API document?
The Performance API documents daily values for a location over a caller-supplied date range and monthly search keywords used to find a business in Google Search or Maps.
Google's reference lists getDailyMetricsTimeSeries and fetchMultiDailyMetricsTimeSeries for values for each date in a requested range. It also lists a monthly search-keyword resource under a location, with keywords used to find a business in Search or Maps.3 The Performance API answer carries the wider explanation of those surfaces.
When an owner or developer exports the values, keep the location, metric, requested range, and monthly or daily time grain visible. That recording rule is editorial guidance; it keeps unlike outputs from being combined into one number.
What does the October 16 DailyMetric reference establish?
The October 16, 2026 DailyMetric reference defines a technical enum; it does not confirm that the reported owner-facing interface test rolled out.
The reference says BUSINESS_CONVERSATIONS is deprecated and defines MESSAGING_CLICKS as the number of times the Business Profile messaging button was clicked.4 Those are API definitions with different meanings. A click on a messaging button is not the same measurement as a message conversation.
What should owners do with the reported test now?
Owners should check their own profile, preserve the scope and date range of any documented metric, and keep the reported interface evidence separate from the API record.
- Open the performance view for the verified Business Profile you manage and note whether the reported sections appear.
- Record the selected date range and the metrics the owner-facing view actually shows.
- If you use the Performance API, keep the location, requested range, daily or monthly time grain, and metric definition with the export.
- Treat the October 23 report as a reported test until a first-party record or your own profile supports a wider availability claim.
The first two steps concern the owner-facing view. The third concerns the API. The fourth is the publication status of the report, not a Google instruction.
Why is performance data not a local-search position?
Google's performance documentation describes activity and discovery metrics, API time series, and monthly search keywords; it does not document those fields as a local-search position value.
That is a boundary between documented performance data and a separate local-search observation, not a new rule about how Google ranks results. Keep any local-search position record separate from the performance report and API values. The Google Business Profile performance metrics answer covers the standing distinction in more detail.
FAQ
The October 23 report describes a screenshot-based Google Business Profile performance-report test, while Google's current documentation describes the owner-facing report, API time series, monthly keywords, and metric definitions that owners can verify now.
No universal rollout is established by the report. Search Engine Roundtable said its editor had not seen the test and described screenshots supplied by two contributors.1
No. The reported interface is a screenshot-based observation of an owner-facing view. Google's API reference documents location-scoped daily values for a requested range and monthly search keywords; it does not turn the report observation into an API field.3
Google says only metrics that apply to a business appear and that not all metrics are available.2 Record the metric as unavailable in that view and keep the selected date range with the rest of the report notes.
No. The documented surfaces describe performance activity and discovery, while local-search position is a separate observation. Do not combine the two readings into one score.