Google map pack

The Google map pack is the trade's name for the map-and-listings block that a place-related search puts above the ordinary links: a small set of businesses, each drawn from a listing Google hosts, shown together with a map of where they are.

Google does not use the phrase. Its documentation calls the same thing "local results",¹ and it publishes neither a number of slots nor a weighting for them, so "three-pack" and "snack pack" are vernacular for an observation, not names for a product with rules.²

What makes it worth distinguishing from every other block on the page: distance from the searcher is one of the three factors Google names, so two people a few streets apart are looking at different sets. There is no single ordering to occupy, which is most of what ranking higher on Google Maps turns out to mean.

Sources

1. Google: "Tips to improve your local ranking on Google" (Google's term is "local results"; the page says, "Local results are mainly based on relevance, distance, and popularity." Its third subsection remains "Prominence"): https://support.google.com/business/answer/7091?hl=en (read 2026-09-28)

2. The names "map pack", "three-pack" and "snack pack" are industry vernacular with no owner; this definition is Maps Agent's.