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Google Business Profile booking path worksheet

By Sergey Sulimko, Founder9 min read

Use this worksheet for one business location. Choose a business-added link, a supported booking provider, or Reserve with Google provider discovery, then record the exact URL or provider, the checks, and who can remove it.12

Google Business Profile booking path worksheet

Location

  • Business name: [business name]
  • Location: [street address, city, state]
  • Business Profile URL: [Google Search or Maps profile URL]
  • Country or region: [country or region]
  • Profile verified: [ ] Yes [ ] No

Choose one route

  • [ ] Business-added link
  • [ ] Supported booking provider
  • [ ] Reserve with Google provider discovery
  • Reason for choice: [why this route fits the booking system]
  • Provider name: [provider name or Not applicable]
  • Connection or selection date: [YYYY-MM-DD or Not applicable]

Exact customer path

  • Transaction type: [Booking / other]
  • Booking URL, if a URL is used: [exact location-specific booking URL]
  • Specific location page: [ ] Yes [ ] No [ ] Not applicable
  • Google menu path used: [exact Google menu path and labels]
  • Preferred link: [URL or provider]
  • Google label to confirm: [Business preferred / Not applicable]

Eligibility and link checks

  • Profile verified before adding a business link: [ ] Yes [ ] No [ ] Not applicable
  • Business and country or region eligible: [ ] Confirmed [ ] Needs checking
  • Dedicated page for this business and location: [ ] Yes [ ] No [ ] Not applicable
  • URL lets a customer complete the booking action: [ ] Yes [ ] No [ ] Not applicable
  • Domain already used by another booking link: [ ] No [ ] Yes [ ] Not applicable
  • Link count checked: [ ] Yes [ ] No [ ] Not applicable
  • URL syntax checked: [ ] Yes [ ] No [ ] Not applicable
  • Required page resources load: [ ] Yes [ ] No [ ] Not applicable
  • Google-BusinessLinkVerification access checked: [ ] Yes [ ] No [ ] Not applicable
  • No CAPTCHA, login, user-agent, IP, rate, or geographic block: [ ] Confirmed [ ] Needs fixing [ ] Not applicable
  • Crawler and customer see the same content: [ ] Yes [ ] No [ ] Not applicable

Customer-flow test

  • Checked as a customer on: [YYYY-MM-DD]
  • Test booking or booking-flow result: [completed / blocked / not run]
  • Destination matched this location: [ ] Yes [ ] No [ ] Not applicable
  • Error or fix: [none / describe]
  • Provider expected on the profile by: [date or Not applicable]

Removal ownership

  • Link source: [business-added / third-party provider / automated data]
  • Removal owner: [Business Profile owner or manager / provider name / other]
  • Removal request sent to: [name or URL]
  • Request received on: [YYYY-MM-DD or Not applicable]
  • Provider-link five-day check date: [YYYY-MM-DD or Not applicable]
  • Google violation report if the provider does not remove the link: [URL or Not applicable]
  • Third-party account offboarding needed: [ ] No [ ] Yes
  • If yes, seven-business-day control-return date: [YYYY-MM-DD]

Decision

  • Chosen path ready to publish or connect: [ ] Yes [ ] No
  • Owner of next action: [name or role]
  • Next action and due date: [action, YYYY-MM-DD]

This worksheet keeps the route choice, location-specific destination, access checks, customer-flow check, and removal owner in one record. The customer-flow row is an operator check that applies Google's requirement that a business link let customers complete the designated action to the live path.1

If you need to... Use this part of the worksheet
Compare the three booking routes Which booking route should you record?
Check a URL before adding it What should you check before saving a business-added link?
Verify what a customer reaches How should you record the customer-flow test?
Decide who removes a link Who should own removal of a booking link?

Which booking route should you record?

Route Record it when What to keep with the choice
Business-added link The business has its own booking page and will add a local business link to the profile.13 The exact URL for this location, the transaction type, the eligibility check, and the person who controls the profile.
Supported booking provider Google lists the booking-management provider in the profile's provider flow.2 The provider name, connection date, provider terms, expected profile appearance, and test booking result.
Reserve with Google provider discovery The business does not work with a booking-management provider and wants to find providers available in its country.2 The country, provider discovered or selected, connection status, and whether the route uses a provider rather than a manually entered URL.

Google describes Reserve with Google as a way to find available providers. Record it as the provider-discovery route, then record the provider selected or connected. A business can use that route or add its own link to the Business Profile.2

For a supported booking provider, go to the Business Profile, select Bookings, select Get started, select the provider, then select Done. Google says the provider should appear on the profile within a week and might charge for bookings made through Google, so record the connection date and check the provider's terms.2 The online booking setup guide covers the full setup path; this worksheet records the decision and verification work around it.

  1. Verify the Business Profile first. Google says not every business is eligible for every business link, and some countries or regions are not eligible for certain links.41
  2. Use a dedicated landing page for the business. If the business has multiple locations, use the page for the specific location, not a general page or another location's page. The page must let customers complete the designated action.1
  3. Keep prohibited destinations out of the URL. Google lists social media sites, messaging links, app store links, and link shorteners as disallowed local business links.1
  4. Check the URL syntax. Google lists spaces or symbols, backslashes, and an invalid or duplicated protocol as common malformed-link causes.1
  5. Check access for Google's verification crawler. The page must return a successful response and load its required resources. The Google-BusinessLinkVerification crawler must not be blocked by a user-agent rule, throttling, CAPTCHA, login, IP block, cloaking, DNS block, or geographic block. Google says this crawler does not follow robots.txt.1
  6. Check both link limits separately. Google's management page says up to 10 links per category, while its policy page says a maximum of 20 links per transaction type. Google also allows only one link per domain. Keep the two count scopes and the domain check as separate worksheet entries.13

If the profile has more than one link, use Set preferred link, choose the link, and select Save. Google labels the selected link Business preferred.3 The Google Business Profile glossary explains the booking terms used in the route comparison.

How should you record the customer-flow test?

Open the saved link as a customer and follow the booking flow far enough to record whether the action completes and whether it reaches the correct location. Record the date, destination, result, and any fix in the worksheet. This check applies Google's direct-action rule to the live customer path.1

For a provider connection, also record the provider's expected appearance date. Google says connected providers appear on the Business Profile within a week. Google separately says performance data is not available for custom links and points businesses to Reserve with Google for booking performance, so do not mark custom-link reporting as part of this test.2

Record the link source before choosing the owner. A business-added link is controlled through the Business Profile. A third-party link may be supplied or updated by a provider or by Google's automated data. Record that source separately from a business-added link, and use Google's Remove Provider path for a third-party booking-link removal request.3

For a third-party booking link, Google says the provider must remove it within 5 days of receiving a removal request. Record the date the provider received the request, then use Google's linked violation report if the provider does not process it.3

Account offboarding is a different rule. Google's third-party policy says an authorized third-party manager must provide a quick and easy way to discontinue service and, within 7 business days of notice, let the business disassociate the managing Google Account and regain exclusive control. Keep that date separate from the five-day provider-link removal check.5

What should you avoid when filling this worksheet?

Do not Do instead
Treat Reserve with Google as the name of the merchant's booking provider. Record Reserve with Google as the provider-discovery route, then name the provider that is discovered or connected.2
Use a general page, another location's page, a social profile, messaging link, app store link, or shortened URL as the business-added destination. Record a dedicated page for the business and the specific location that completes the booking action.1
Present the operator's test booking as a new Google eligibility rule. Mark it as your customer-flow verification of the direct-action requirement.1
Combine the 10-per-category and 20-per-transaction-type statements into one universal number. Record the scope shown by each Google page and keep the one-domain rule separate.13
Wait seven business days for a provider-link removal request. Record Google's five-day provider-link window, and use seven business days only for the separate third-party account-offboarding rule.35

How do you use the worksheet without losing the decision?

Copy the worksheet once for each business location. Fill the route and destination before saving or connecting the booking path. After the customer-flow check, keep the completed record with the profile URL, provider or link source, dates, removal owner, and next action. If the profile has more than one link, select Set preferred link and record the link shown as Business preferred.3

The Reserve with Google glossary entry explains the provider-discovery route. For the broader profile setup, use the Google Business Profile hub.

Sources

  1. Google Business Profile Help, “Business links policies & guidelines”: https://support.google.com/business/answer/13769188?hl=en (read 2026-10-12)

  2. Google Business Profile Help, “Set up bookings through a provider”: https://support.google.com/business/answer/7475773?hl=en (read 2026-10-12)

  3. Google Business Profile Help, “Manage your local business links”: https://support.google.com/business/answer/6218037?hl=en (read 2026-10-12)

  4. Google Business Profile Help, “Edit your Business Profile - Google Business Profile Help”: https://support.google.com/business/answer/3039617?hl=en (read 2026-10-12)

  5. Google Business Profile Help, “Business Profile third-party policies - Google Business Profile Help”: https://support.google.com/business/answer/7353941?hl=en (read 2026-10-12)

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