Reserve with Google

Reserve with Google is Google's provider-backed booking service for reserving tables, classes, activities, appointments, and other services through Google Search, Google Maps, or the Assistant.

Google describes the service as a way to make reservations through Search, Maps, or the Assistant and view bookings in one place.¹ Google's Business Profile guidance separates this provider path from adding your own booking URL. A business can look for a provider available in its country through Reserve with Google, or add a custom link separately. The online-booking guide explains the distinction and the setup paths.

Links to certain services can automatically appear on a Google Business Profile in Google Search and Maps. Third-party partners or Google's automated data provide and update those links.² Google's Partners directory lists integrations and directs users to view availability and book with the listed providers. The directory can change, so its contents do not show that every provider or business is included.³

Reserve with Google does not promise universal eligibility or a completed booking. Provider discovery depends on availability in the business's country.⁴ Google says a business without booking in its Knowledge Panel is not set up to receive bookings through Google. Some businesses may confirm or decline a request, and a reservation is not final until Reserve with Google sends a confirmation email.⁵

A custom booking link is a separate Business Profile link, not a Reserve with Google provider integration. Google says performance data is unavailable for custom links. The name Reserve with Google belongs to Google's booking service, not to every booking URL that can appear on a Business Profile.⁴

Sources

1. Google, “Reserve with Google”: https://www.google.com/maps/reserve?hl=en&gl=US (read 2026-10-04)

2. Google Business Profile Help, “Manage your local business links”: https://support.google.com/business/answer/6218037?hl=en (read 2026-10-04)

3. Google, “Partners”: https://www.google.com/maps/reserve/partners?hl=en&gl=US (read 2026-10-04)

4. Google Business Profile Help, “Set up bookings through a provider”: https://support.google.com/business/answer/7475773?hl=en (read 2026-10-04)

5. Reserve with Google Help, “Make a booking”: https://support.google.com/reserve/answer/9172842?hl=en&gl=US (read 2026-10-04)