How to set up online booking on a Google Business Profile

What do I need before I add online booking?

For a manually added business link, your Business Profile must be verified. Eligibility also varies by the action and the region. Google says not all businesses qualify for every business link; a hair salon, for example, may be eligible for appointment booking but not online-ordering links. Some countries and regions are not eligible for certain links.¹

Open the Google Business Profile hub if you need to check the wider profile before adding the booking action. After Google approves a link edit, Google says the change is published on Search and Maps.¹

Which online booking path should I use?

Choose the path that matches the booking system you already operate:

How do I add my own booking link?

Use this path when you already have a booking page for the business or for a specific location:

1. Go to your Business Profile.
2. In Google Search, select Booking, Food ordering, or Pickup and delivery. In Google Maps, select Edit profile and then the transaction type you want to add a link to.
3. Select Add link. If the transaction type already has a link, select Add another link.
4. Enter the booking URL.
5. Select Save.²

Use the Booking transaction type for an appointment page. A multi-location business should use a landing page for the specific location, not a general page or a page for another location.¹

After saving, view the live profile while signed out. Open the booking action, complete a test booking, and confirm that the action opens the correct location-specific page.

What should the booking URL point to?

The URL must lead to a dedicated landing page for that business and let customers complete the designated action. For a business with multiple locations, use the page for the specific location. Google does not allow business links to social media sites, messaging links, app stores, or link shorteners.¹

Check the link as a customer before saving it. The page should open the booking flow itself, not merely describe that bookings exist. A link to a social profile, a message thread, an app download, or a shortened URL does not meet Google's stated business-link rules.¹

Check the URL and its crawler access before adding it:

• Remove spaces, symbols, backslashes, or a duplicated URL scheme.
• Confirm that the page returns a successful response and loads its images, CSS, and JavaScript completely.
• Do not require Google's Google-BusinessLinkVerification crawler to pass a CAPTCHA, sign in, or clear a bot, rate-limit, IP, user-agent, or geographic block.
• Do not serve the crawler different content from the page a customer sees.¹

Google says its business-link verification crawlers do not follow robots.txt. Google may check a link no more than once per day and may remove a link that is inaccessible or does not comply with its policies.¹

How do I connect a supported booking provider?

If Google lists your booking-management provider, use the provider connection in your Business Profile:

1. Go to your Business Profile.
2. Select Bookings.
3. Select Get started.
4. Select your provider.
5. Select Done.³

Google says the booking provider will show on the Business Profile within a week. Google also warns that a provider might charge when a customer books through Google, so check the provider's terms before connecting it.³

Google works with select third-party providers whose links lead to the provider's site for actions such as making an appointment or reservation. Those links can appear automatically on Search and Maps and can be provided or updated by the provider or Google's automated data.²

What limits apply to Google Business Profile booking links?

Google's current help pages state two different maximums for the same family of links. “Manage your local business links” says a profile can add up to 10 links per category. “Business links policies & guidelines” says the maximum is 20 links per transaction type. Google does not reconcile those terms on either page, so follow the limit shown in your profile.¹²

The count limit and the domain limit are separate. A profile can be below the count shown in its interface and still reject a URL because that domain is already represented.

How do I choose the preferred booking link?

If the profile has more than one link, choose which one Google labels “Business preferred”:

1. Go to your Business Profile.
2. Select the transaction type, such as Booking.
3. Select Set preferred link.
4. Select the link you want to make preferred.
5. Select Save.²

Google says local business links cannot be added through the Business Profile API or a spreadsheet upload. Add and manage them on the Business Profile itself.²

How do I remove a third-party booking link?

Use one of Google's documented removal paths:

• In Google Search, select Booking, then Remove Provider.
• In Google Maps, select Edit profile, Booking, then Remove Provider.²

Google gives the provider 5 days after receiving the request to remove its link. If the provider does not process the request, use Google's third-party violation report linked from the removal instructions.²

Is Actions Center part of a local business setup?

No. Actions Center Appointments Redirect is a provider-side integration, not the normal setup route for one local business. It sends a customer from Google Search or Maps to an appointment provider's landing page to complete the booking.⁴

An integration partner must:

1. Review the merchant and service eligibility criteria and the policy documentation.
2. Read the Appointments Redirect integration overview.
3. Complete the partner interest form or work with a Google Business Development contact.⁴

The Actions Center handoff belongs to the provider or integration partner. A local business should use Add link or connect an available provider through Bookings.