What data do we access?
Transparency about data access is important. Here is a complete list of the data Maps Agent accesses and what we do with it.
Data we access (public)
All of this data is publicly available on Google Maps and your Google Business Profile:
| Data | How we use it |
|---|---|
| Business name | Identify your profile and personalize content |
| Address/location | Target local search terms for your area |
| Phone number | Include in reporting, verify profile accuracy |
| Business categories | Optimize for the right search categories |
| Reviews (public) | Analyze sentiment, track review trends |
| Google Posts | Monitor post performance, inform new content |
| Business description | Optimize with relevant keywords |
| Hours of operation | Ensure accuracy, suggest updates |
| Photos (count) | Assess profile completeness |
| Attributes | Ensure all relevant attributes are set |
Data we collect from you
| Data | Purpose |
|---|---|
| Email address | Account communication and billing |
| Business name | Service delivery |
| Payment information | Processed securely by our payment provider |
Data we do NOT access
- Google account passwords or credentials
- Private analytics dashboards (unless explicitly shared)
- Customer names, emails, or personal data from reviews
- Financial data beyond billing
- Employee information
- Internal business documents
Data retention
- Active accounts: Data is retained while your subscription is active
- Business data from public sources: an expiry is stamped twelve months ahead when it is stored
- Audit reports: kept for 12 months
- Deletion: automatic deletion at that expiry is not yet running. Today a record is removed when you ask us to remove it, and we do it by hand. Write to privacy@maps-agent.com
The full schedule, including engaged contacts and the suppression list, is on the privacy policy, which is the one place this is stated.
Your rights
You can request a copy of your data, request deletion, or ask questions about data access at any time. Email privacy@maps-agent.com.