How do I get my business to show up when people ask Siri or Apple Intelligence for a local recommendation?

Where does Siri get local business information?

Apple identifies the place card as the business-information surface that appears in Maps, Siri, Calendar, Messages, and other Apple software. Apple says optional areas of a place card can use data from the Apple ecosystem and related partners.

Apple's Maps User Guide says a business can use Apple Business to help customers find it in Apple Maps, Wallet, Siri, and more. If you also maintain a Google Business Profile, keep that Google record current for Google's services as well.

How do I add my location in Apple Business?

Apple's Add a single location in Apple Business guide gives this path for a new location:

1. In a browser, choose Brands > Locations.
2. Select Add in the top right.
3. Enter the location's default language, display name, primary category, status, phone number, and optional website.
4. If the location is Opening Soon, enter an opening date no more than six months away.
5. Select Next, then set the hours of operation.

Apple says the phone number for a new location must include the country or region. Apple also allows a Facebook, Instagram, or TikTok page in place of a website. Categories are updated regularly, and Apple says more can be added later.

How do I verify a new Apple Business location?

Apple's location setup guide uses a different next step for each organization state. An already verified organization can select Done. An existing location can use organization verification or, when Apple offers it, verification by phone call. A first location for an organization that has not been verified must be verified and sent to Apple for review.

What should my Apple Business display name, address, and coordinates be?

Use the real-world business information customers see and use. Apple's guide says the display name must match the storefront or website and contain only the name. Do not add a description, a city to distinguish a location, or symbols such as ®, ©, or ™. A city or locality is allowed when it is part of the actual brand name. Set the correct language, and keep names consistent across language versions.

What phone number and website should I use for Apple Business?

Use the location phone number published on the official website. Apple requires the country code and does not support phone extensions. For the website, Apple displays the brand's primary website on the Apple Maps place card and prefers a location-specific URL when one exists. A Facebook, Instagram, or TikTok page may also be used. A third-party website cannot be used.

Which Apple Business category should I choose?

Choose exactly one primary category that represents the location's main function, and choose it as specifically as possible. Apple allows up to 19 optional categories for additional functions. Categories help customers discover the point of interest and are updated regularly. If no appropriate category exists, Apple says to contact Apple Business Support. The primary category should represent the business itself.

How should I set hours and photos for my Apple place card?

Set normal hours that match the hours on the official website whenever possible. Apple displays normal hours on the place card. Special service hours are optional, are not meant to be permanent, and can be entered only for services currently listed in Apple Business. Temporary hours are optional for date-specific openings or closures and should differ from the standard hours.

Apple reviews photos before they can be used. A location can have up to 100 photos, and Apple says the review can take up to three business days. Upload photos that are relevant and clearly distinguishable as the location. The organization must own them or have the rights to upload and share them, and every person shown must have given permission. Apple's standards also reject text-heavy images, screenshots, deliberate blur, filters, overlays, collages, date or time stamps, emoji, clip art, illustrations, stock photos, and watermarks.

Does Apple Intelligence work the same for every Siri user?

Apple says Apple Intelligence powers a new version of Siri called Siri AI. Feature availability can vary by platform, language, and region. Apple also requires the device language and Siri language to be the same supported language. Check those settings before comparing what different people see or hear from Siri.

Will Apple Business make Siri recommend my business?

Completing an Apple Business location does not guarantee that Siri or Apple Intelligence will recommend or name the business for a particular question. Apple's business guides describe the place-card fields and the Apple surfaces where the card can appear, while Apple's Siri AI description says it can reference online information for detailed, current insights. Apple does not publish a recommendation formula in the sources cited here.

The practical job is to keep the Apple record accurate: use the real name, correct address and coordinates, current phone and website, one specific primary category, matching hours, and rights-cleared photos. Then test the questions customers actually ask, without treating one answer as a placement promise.