What does Siri use for local business information?

What Apple surface does Siri use for a business?

Apple documents the place card as the shared business-information surface. Apple says the card appears in Maps, Siri, Calendar, Messages, and other Apple software. The practical record for a business owner is therefore the location claimed and maintained in Apple Business, with the information that Apple displays for that location.

The AI search hub covers the wider difference between an assistant's answer and the public records it can draw from. For Siri, Apple's documentation names the place card and its data sources. It does not publish a Siri recommendation formula in the sources cited here.

What business information can Apple show on a place card?

Apple's guide to configuring location attributes lists the business details that can appear on or support a place card. The main fields and their documented constraints are:

Apple's documentation treats these as place-card information, not as a promise that Siri will recommend a business or show it for every query. The Google Business Profile hub is a separate place to maintain the Google record alongside the Apple record.

How do I update the business information Siri can use?

Use Apple Business to claim the location on Maps, then review the place-card fields for that location. Apple says the business can control its logo, hours, images, and key details after claiming the location.

Check the fields in this order:

1. Confirm the display name matches the storefront or website. Keep descriptions and other strings out of the name field.
2. Confirm the address and latitude and longitude identify the correct location.
3. Confirm the location phone number includes its country code and no extension. Use the brand website, a specific location URL when one exists, or an allowed Facebook, Instagram, or TikTok page.
4. Confirm normal hours, special service hours, and temporary hours match the schedule customers will encounter.
5. Confirm the primary category, optional categories, and Good to Know attributes describe the location accurately.
6. Review the logo, images, and key details that Apple Business lets the business control.

Apple's place-card guide says the information is displayed about the location. Keeping the record accurate gives Apple the current business information it documents for Maps and the Apple software where the place card appears.

Can I add a direct action to an Apple place card?

Yes. Apple says Actions add a direct link to a brand website or preferred platform, and Maps users can access the link at the top of the place card through Primary Action or More. Actions can support a direct customer experience such as reaching the brand's own site.

Customers need iOS 17.4 or iPadOS 17.4 or later to access Actions from a place card. Apple approval is required before an Action appears, and Apple says approval can take up to three business days. The same unique URL cannot be reused across more than one action type or used when it exactly matches a third-party partner Action URL.

What should I do if Siri shows the wrong hours or business status?

Start with the place card's business information. Apple documents a customer report path for a card that says a location is open when the customer finds it closed. The customer can report the problem directly to Apple from the place card.

Apple reviews that report and may edit the location name, status, or hours. Affected organization users receive an email. The documented correction path is therefore useful for a stale place card, especially when a customer sees an open or closed status that does not match the location.

Should I maintain Apple and Google business information separately?

Yes. Apple documents Apple Business and Maps place cards as the surfaces for business information across Apple software. A Google Business Profile is Google's own business record. Check both records when the business operates on both services, because the Apple documentation does not describe a Google update as an Apple place-card update.