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How do Maps Agent and BrightLocal differ for a single-location business?

By Sergey Sulimko, Founder

No contracts. Cancel anytime. The two pages use different pricing structures. Maps Agent's pricing page publishes three month-to-month tiers, while BrightLocal's pricing page separates a one-location platform table from managed SEO, citation-builder, and API services. BrightLocal also shows monthly and annual billing states, plus a Price on request card state. Maps Agent says its displayed price is the whole price, with no setup fee, onboarding fee, contract, annual option, credits, add-ons, or per-location charge. BrightLocal says cancellation keeps the account and reports, but reports become inaccessible and stop updating until reactivation.12 Compare BrightLocal and Whitespark alongside a provider's named services and costs, not a broad package name.

Question Maps Agent BrightLocal Sources
What pricing basis is shown for one location? Three month-to-month tiers. Every tier is month to month. The displayed price is the whole price, with no setup fee, contract, or per-location charge.2 With Locations managed = 1, the complete table shows Track, Manage, and Grow in monthly and annual states, plus a Price on request card state.1 Maps Agent pricing · BrightLocal pricing
What work does each option describe? Autopost covers scheduled posts with original images, business research before the first post, a public report page, and profile numbers. AI Team adds keyword, product, question-and-answer, description, rank-report, and image work. Partner adds a human team and manual quality control.2 BrightLocal presents do-it-yourself platform access, managed SEO services, and custom API solutions. Track covers local-search measurement and audits. Manage adds AI Insights, synced business details, and Google Business Profile post scheduling. Grow adds review monitoring and responses, review-request campaigns, and website review publishing.1 Maps Agent pricing · BrightLocal pricing
What location setting is shown? Maps Agent's pricing rule says no tier has a per-location charge. The pricing page describes work on a profile.2 The comparison uses the one-location setting shown on BrightLocal's pricing page.1 Maps Agent pricing · BrightLocal pricing
What rank tracking does each option describe? AI Team includes 100 keywords per month mapped to intent and a specific service, plus a position grid with competitors.2 Track lists ranking monitoring for up to 100 keywords and four competitors per location. It also lists geo-grid visualization for up to five keywords.1 Maps Agent pricing · BrightLocal pricing · geo-grid
What happens with citations and reviews? Maps Agent does not include citation building, directory listings, review management, or review responses in any tier.2 Track lists citation-accuracy monitoring. Grow lists review monitoring and responses across multiple sites, review collection through email, SMS, and in-store campaigns, and website review publishing.1 Maps Agent pricing · BrightLocal pricing
What reporting and audit work does each option describe? Autopost includes a public report page and the profile's views, calls, directions, site visits, and discovery searches.2 Track lists local SEO audits and a Google Business Profile audit benchmarked against competitors. Manage adds AI Insights.1 Maps Agent pricing · BrightLocal pricing

What separate BrightLocal services are priced outside the one-location table?

BrightLocal separately displays Managed SEO Service, Citation Builder Service, and API Solutions with their own qualifiers and billing units. Those are separate service cards, not Track, Manage, or Grow rows for one location, and the comparison keeps each display separate. Its FAQ separately describes Citation Builder as pay-as-you-go, with citations purchased outside the subscription and a lower bulk-credit rate. Keep the FAQ display separate from the service-card display; do not merge them into one citation rate.1

The one-location table and the separate service cards answer different buying questions. A business choosing platform access should use the Track, Manage, or Grow row. A business asking for managed work, individual citation work, or API access should use the matching service path and ask for the scope attached to it.1

What happens when a BrightLocal subscription is canceled?

BrightLocal says a customer can upgrade, downgrade, or switch between monthly and annual billing at any time. Its cancellation FAQ says the account and reports stay in place, but reports become inaccessible and stop updating with new data until the subscription is reactivated. Maps Agent says cancellation is one button in the account or an email, and billing stops at that moment. These are different exit rules: BrightLocal describes retained reports with paused access and updates, while Maps Agent describes billing stopping on cancellation.12 Read the BrightLocal pricing page and the Maps Agent pricing page before choosing a billing basis. For a direct comparison with a credit-based scan product, read Maps Agent versus Local Falcon.

What does each option track?

Maps Agent's AI Team tier describes 100 keywords per month mapped to intent and a specific service. Its rank report shows a position grid with competitors. The Maps Agent pricing page also includes business-description optimization, products, question-and-answer posts and services, and images matched to a trade and city.2

BrightLocal's Track plan lists a Local AI Visibility Tracker, local SEO audits, ranking monitoring, geo-grid visualization, citation-accuracy monitoring, and a Google Business Profile audit benchmarked against competitors. The BrightLocal pricing page lists limits of up to 100 keywords, four competitors, and up to five geo-grid keywords for the named Track features. These limits describe measurement and scope, not a promised ranking position or outcome.1

Are citation and review tasks included?

Maps Agent does not include citation building, directory listings, review management, or review responses in any tier. BrightLocal's Track display lists citation-accuracy monitoring. Grow lists review monitoring and responses across multiple sites, review collection through email, SMS, and in-store campaigns, and website review publishing.12

What reporting can a single-location business use?

Maps Agent's Autopost tier includes a public report page showing what shipped and what is next, plus the profile's views, calls, directions, site visits, and discovery searches. Maps Agent does not include a live dashboard or approval workflow in any tier.2

BrightLocal's Track plan lists local SEO audits and a Google Business Profile audit benchmarked against competitors. Manage adds AI Insights.1 Match the named report or audit to the job it needs to answer, then confirm who will read it and act on it. For the broader comparison index, see the other published vendor and operating-model comparisons. For the work itself, read Google Maps optimization.

Who has to operate the work?

Maps Agent describes Autopost as a profile that keeps publishing, with the posting work handled by the team. AI Team covers the listed body of work without calls or an account manager. Partner adds a human team with a personal manager, manual quality control, the business's own profile photos, and a meet-your-team call before purchase.2

BrightLocal's pricing page presents a choice between do-it-yourself platform access, managed SEO services, and custom API solutions.1 The buyer therefore chooses both the feature scope and who will operate the work. For a focused alternative question, read BrightLocal alternatives. The Google Maps optimization page explains the work Maps Agent places inside its own scope.

What does each plan leave for a higher tier or separate service?

  • Maps Agent: Autopost includes four monthly posts with original images, one-time business research, a public report page, and profile numbers. AI Team inherits Autopost and adds 100 monthly keywords, four products, four question-and-answer posts, four question-and-answer services, business-description optimization, a competitor rank report, and trade-and-city images.2
  • Maps Agent's scope boundary: Maps Agent's pricing page says no tier includes review management, review responses, citation building, directory listings, call tracking, social media management, website building, rank guarantees, a live dashboard, or an approval workflow.2
  • BrightLocal: BrightLocal's pricing page says Manage adds AI Insights, synced business details across key sites, and Google Business Profile post scheduling to Track. Grow adds review monitoring and responses across multiple sites, review collection through email, SMS, and in-store campaigns, and website review publishing to Manage.1

How was this comparison checked?

On 2026-10-05, the check opened BrightLocal's pricing page with Locations managed set to 1, read both Monthly and Annually Save 25% states, and recorded the complete Track, Manage, and Grow table. It also recorded BrightLocal's separate Managed SEO, Citation Builder, and API cards and its cancellation FAQ, then checked the published plan rows, billing terms, and scope on the Maps Agent pricing page. No product trial or customer campaign was run, and no ranking outcome was inferred from a pricing or feature page.12

To repeat the check:

  1. Open BrightLocal's pricing page and set Locations managed to 1.1
  2. Read both Monthly and Annually Save 25% states. Record Track, Manage, and Grow exactly as displayed, including the annual billed total and parenthetical monthly equivalent.1
  3. Record BrightLocal's separate Managed SEO, Citation Builder, and API paths, including / mo, / citation, Custom price, and each qualifier. Keep the FAQ's separate citation display separate from the service card.1
  4. Open Maps Agent's pricing page and record Autopost, AI Team, and Partner exactly as displayed, including billing, cumulative scope, and cancellation terms.2
  5. Compare plan scope descriptively. Do not convert annual displays, location bands, per-citation pricing, custom pricing, or monthly tiers into one normalized number.12
  6. Repeat the check quarterly. The next scheduled read is 2027-01-05, or earlier if a pricing page, control, plan composition, billing rule, or cancellation statement changes.12

Sources

  1. BrightLocal, "BrightLocal Pricing, Plans and Local SEO Packages | Try Free," read 2026-10-05. Read BrightLocal's pricing page

  2. Maps Agent, "Pricing: three tiers from $39/mo | Maps Agent," read 2026-10-05. Read Maps Agent's pricing page

Prices, as published

Each price is printed as the vendor's own pricing page showed it on the date given, and withdrawn 90 days after that reading.

Maps Agent

No contracts. Cancel anytime.

  • Autopost$39/mo
  • AI Team$99/mo
  • Partner$149/mo

From the pricing page.

BrightLocal

  • Track$41 USD / mo billed monthly
  • Track$369 USD billed annually ($31 / mo)
  • Manage$54 USD / mo billed monthly
  • Manage$485 USD billed annually ($40 / mo)
  • Grow$65 USD / mo billed monthly
  • Grow$584 USD billed annually ($49 / mo)
  • Track$62 USD / mo billed monthly
  • Track$558 USD billed annually ($47 / mo)
  • Manage$76 USD / mo billed monthly
  • Manage$683 USD billed annually ($57 / mo)
  • Grow$87 USD / mo billed monthly
  • Grow$782 USD billed annually ($65 / mo)
  • Track$83 USD / mo billed monthly
  • Track$747 USD billed annually ($62 / mo)
  • Manage$109 USD / mo billed monthly
  • Manage$980 USD billed annually ($82 / mo)
  • Grow$131 USD / mo billed monthly
  • Grow$1,178 USD billed annually ($98 / mo)
  • Track$104 USD / mo billed monthly
  • Track$936 USD billed annually ($78 / mo)
  • Manage$153 USD / mo billed monthly
  • Manage$1,376 USD billed annually ($115 / mo)
  • Grow$197 USD / mo billed monthly
  • Grow$1,772 USD billed annually ($148 / mo)
  • Track$156 USD / mo billed monthly
  • Track$1,408 USD billed annually ($117 / mo)
  • Manage$230 USD / mo billed monthly
  • Manage$2,069 USD billed annually ($172 / mo)
  • Grow$296 USD / mo billed monthly
  • Grow$2,663 USD billed annually ($222 / mo)
  • Track$209 USD / mo billed monthly
  • Track$1,881 USD billed annually ($157 / mo)
  • Manage$307 USD / mo billed monthly
  • Manage$2,762 USD billed annually ($230 / mo)
  • Grow$395 USD / mo billed monthly
  • Grow$3,554 USD billed annually ($296 / mo)
  • Track$261 USD / mo billed monthly
  • Track$2,353 USD billed annually ($196 / mo)
  • Manage$384 USD / mo billed monthly
  • Manage$3,455 USD billed annually ($288 / mo)
  • Grow$494 USD / mo billed monthly
  • Grow$4,445 USD billed annually ($370 / mo)
  • Track$314 USD / mo billed monthly
  • Track$2,826 USD billed annually ($236 / mo)
  • Manage$461 USD / mo billed monthly
  • Manage$4,148 USD billed annually ($346 / mo)
  • Grow$593 USD / mo billed monthly
  • Grow$5,336 USD billed annually ($445 / mo)
  • Track$366 USD / mo billed monthly
  • Track$3,298 USD billed annually ($275 / mo)
  • Manage$538 USD / mo billed monthly
  • Manage$4,841 USD billed annually ($403 / mo)
  • Grow$692 USD / mo billed monthly
  • Grow$6,227 USD billed annually ($519 / mo)
  • Track$419 USD / mo billed monthly
  • Track$3,771 USD billed annually ($314 / mo)
  • Manage$615 USD / mo billed monthly
  • Manage$5,534 USD billed annually ($461 / mo)
  • Grow$791 USD / mo billed monthly
  • Grow$7,118 USD billed annually ($593 / mo)
  • Track$471 USD / mo billed monthly
  • Track$4,243 USD billed annually ($354 / mo)
  • Manage$692 USD / mo billed monthly
  • Manage$6,227 USD billed annually ($519 / mo)
  • Grow$890 USD / mo billed monthly
  • Grow$8,009 USD billed annually ($667 / mo)
  • Track$524 USD / mo billed monthly
  • Track$4,716 USD billed annually ($393 / mo)
  • Manage$769 USD / mo billed monthly
  • Manage$6,920 USD billed annually ($577 / mo)
  • Grow$989 USD / mo billed monthly
  • Grow$8,900 USD billed annually ($742 / mo)
  • Track$576 USD / mo billed monthly
  • Track$5,188 USD billed annually ($432 / mo)
  • Manage$824 USD / mo billed monthly
  • Manage$7,415 USD billed annually ($618 / mo)
  • Grow$1,044 USD / mo billed monthly
  • Grow$9,395 USD billed annually ($783 / mo)
  • Track$629 USD / mo billed monthly
  • Track$5,661 USD billed annually ($472 / mo)
  • Manage$879 USD / mo billed monthly
  • Manage$7,910 USD billed annually ($659 / mo)
  • Grow$1,099 USD / mo billed monthly
  • Grow$9,890 USD billed annually ($824 / mo)
  • Track$681 USD / mo billed monthly
  • Track$6,133 USD billed annually ($511 / mo)
  • Manage$934 USD / mo billed monthly
  • Manage$8,405 USD billed annually ($700 / mo)
  • Grow$1,154 USD / mo billed monthly
  • Grow$10,385 USD billed annually ($865 / mo)
  • Track$734 USD / mo billed monthly
  • Track$6,606 USD billed annually ($551 / mo)
  • Manage$989 USD / mo billed monthly
  • Manage$8,900 USD billed annually ($742 / mo)
  • Grow$1,209 USD / mo billed monthly
  • Grow$10,880 USD billed annually ($907 / mo)
  • Track$786 USD / mo billed monthly
  • Track$7,078 USD billed annually ($590 / mo)
  • Manage$1,044 USD / mo billed monthly
  • Manage$9,395 USD billed annually ($783 / mo)
  • Grow$1,264 USD / mo billed monthly
  • Grow$11,375 USD billed annually ($948 / mo)
  • Track$839 USD / mo billed monthly
  • Track$7,551 USD billed annually ($629 / mo)
  • Manage$1,099 USD / mo billed monthly
  • Manage$9,890 USD billed annually ($824 / mo)
  • Grow$1,319 USD / mo billed monthly
  • Grow$11,870 USD billed annually ($989 / mo)
  • Track$891 USD / mo billed monthly
  • Track$8,023 USD billed annually ($669 / mo)
  • Manage$1,154 USD / mo billed monthly
  • Manage$10,385 USD billed annually ($865 / mo)
  • Grow$1,374 USD / mo billed monthly
  • Grow$12,365 USD billed annually ($1,030 / mo)
  • Track$944 USD / mo billed monthly
  • Track$8,496 USD billed annually ($708 / mo)
  • Manage$1,209 USD / mo billed monthly
  • Manage$10,880 USD billed annually ($907 / mo)
  • Grow$1,429 USD / mo billed monthly
  • Grow$12,860 USD billed annually ($1,072 / mo)
  • Track$996 USD / mo billed monthly
  • Track$8,968 USD billed annually ($747 / mo)
  • Manage$1,264 USD / mo billed monthly
  • Manage$11,375 USD billed annually ($948 / mo)
  • Grow$1,484 USD / mo billed monthly
  • Grow$13,355 USD billed annually ($1,113 / mo)
  • Track$1,049 USD / mo billed monthly
  • Track$9,441 USD billed annually ($787 / mo)
  • Manage$1,319 USD / mo billed monthly
  • Manage$11,870 USD billed annually ($989 / mo)
  • Grow$1,539 USD / mo billed monthly
  • Grow$13,850 USD billed annually ($1,154 / mo)
  • Track$1,101 USD / mo billed monthly
  • Track$9,913 USD billed annually ($826 / mo)
  • Manage$1,374 USD / mo billed monthly
  • Manage$12,365 USD billed annually ($1,030 / mo)
  • Grow$1,594 USD / mo billed monthly
  • Grow$14,345 USD billed annually ($1,195 / mo)
  • Track$1,154 USD / mo billed monthly
  • Track$10,386 USD billed annually ($866 / mo)
  • Manage$1,429 USD / mo billed monthly
  • Manage$12,860 USD billed annually ($1,072 / mo)
  • Grow$1,649 USD / mo billed monthly
  • Grow$14,840 USD billed annually ($1,237 / mo)
  • Track$1,206 USD / mo billed monthly
  • Track$10,858 USD billed annually ($905 / mo)
  • Manage$1,484 USD / mo billed monthly
  • Manage$13,355 USD billed annually ($1,113 / mo)
  • Grow$1,704 USD / mo billed monthly
  • Grow$15,335 USD billed annually ($1,278 / mo)
  • Track$1,259 USD / mo billed monthly
  • Track$11,331 USD billed annually ($944 / mo)
  • Manage$1,539 USD / mo billed monthly
  • Manage$13,850 USD billed annually ($1,154 / mo)
  • Grow$1,759 USD / mo billed monthly
  • Grow$15,830 USD billed annually ($1,319 / mo)
  • Track$1,311 USD / mo billed monthly
  • Track$11,803 USD billed annually ($984 / mo)
  • Manage$1,594 USD / mo billed monthly
  • Manage$14,345 USD billed annually ($1,195 / mo)
  • Grow$1,814 USD / mo billed monthly
  • Grow$16,325 USD billed annually ($1,360 / mo)
  • TrackPrice on request
  • ManagePrice on request
  • GrowPrice on request
  • Managed SEO ServiceAvailable for$1,299 USD / mo
  • Citation Builder ServiceStarting at$2 USD / citation
  • Citation Builder FAQ — pay-as-you-goStarting at$3.20 per site
  • Citation Builder FAQ — bulk creditsas low as $2 with bulk credits
  • API SolutionsGet in touchCustom price

Read 2026-10-05 at brightlocal.com.

  • BrightLocal describes Track as local-search measurement and profile-audit work, Manage as Track plus AI Insights, synced business details, and Google Business Profile post scheduling, and Grow as Manage plus review monitoring, responses, review-request campaigns, and website review publishing.. Read 2026-10-05.

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Last updated October 5, 2026. This page is maintained by the Maps Agent research team.