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What is different about a hotel Google Business Profile?

A hotel Google Business Profile has hotel-specific guest information and policy boundaries: class ratings and amenities, check-in and check-out times, booking links, and no hotel Offer posts or deal language.1234

The general Google Business Profile guide covers the base record. A hotel needs a property-specific identity, guest-facing hotel attributes, a clear reservation path, and a post policy that excludes promotional deal content.

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By Sergey Sulimko, Founder · ·

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11 sources, read Sep 30, 2026See sources

What should a hotel Google Business Profile represent?

Represent the lodging property itself. Google's core guidance says the name, address or service area, categories, and profile count should match the business as it is recognised in the real world. Google also says to choose the fewest categories needed to describe the core business.5

Property detail Hotel-specific decision
Primary category Choose the most specific truthful lodging category for the property.
MoreShow lessGoogle's current US English category list includes Hotel, Motel, Inn, Resort hotel, Extended stay hotel, Bed & breakfast, and Lodge among the relevant options.56
On-site restaurant, cafe, or bar A business inside a hotel can have its own profile when customers can access it independently from the main hotel, such as without being hotel guests.
MoreShow lessGoogle's representation guidelines also list a restaurant, cafe, or bar inside a hotel or motel as a co-located business that should have its own profile; if two profiles are needed at one location, use a different name for the second.54
Business hours Hotels cannot edit their business hours because hotels are open 24 hours to their guests.
MoreShow lessGoogle's broader guidelines also list indoor lodging, including hotels and motels, as a business type that should not provide business hours.54
Check-in and check-out Use the hotel fields for when rooms are ready and when guests must leave.
MoreShow lessHotels can add these times, and Google may also source them from user reports and licensed content.2

To set the property's categories, use Google's documented path:

  1. Go to the Business Profile and select Edit profile.
  2. Next to Business category, select Edit.
  3. In Primary category, enter a category and select one from the list. To add another category, select Add another category, enter a category, and select it from the list.
  4. Select Save.1
Google Business Profile Help, read Sep 30, 2026
Full answer

Google may also detect category information from the website and other web mentions.5

Google says hotels it has evaluated have a class rating. Google gathers class-rating data from third-party partners, direct research, feedback from hoteliers, and machine-learning inference that evaluates hotel attributes such as price, location, room size, and amenities. A class rating is different from a review rating. A hotelier with a missing or incorrect rating should contact Google support.7

Which hotel details can customers see on the profile?

Google's hotel guide says a verified hotel Business Profile can edit its services and amenities in the Hotel details section. Customers can view a summary of the hotel's amenities from Google Search and Maps.4

The current hotel-information sequence is:

  1. Go to the verified hotel's Business Profile.
  2. Select Hotel Details.
  3. Search for the attribute to add and fill in the information.
  4. Select Save.4
Google Business Profile Help, read Sep 30, 2026
Full answer

For the wider rules on attributes that can be edited, customer-populated attributes, and review timing, see which Google Business Profile attributes you can control. Google's attributes guidance says some attributes can only be changed in certain locations, countries, or business categories, and attribute names may change over time.8 Google's hotel guide also says hotel attributes cannot be updated through spreadsheet upload; use the API and dashboard instead.4

Pricing

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How should a hotel add a reservation link to its profile?

Free booking links appear in Google's hotel booking module and take a traveler to the booking site's landing page. Existing Hotel Center partners participating in Hotel Ads are automatically eligible when the property has a bid in a hotel campaign, available rates, and a landing page. Google charges no fee for clicks on free booking links.9

Hotel Center Help, read Sep 30, 2026
Full answer

A hotel without a Hotel Center account should use Google's starter guide. If the hotel uses a reservation system, ask its provider whether it is already connected to Google and can set up the booking links.9

Google's separate general local-link guidance documents a single menu or service link and up to 10 links per category, including reservation links.10 That general feature is distinct from the hotel guide's description of hotel prices and booking links.

What can a hotel post on its Google Business Profile?

Hotels can publish local posts with relevant, timely information, but they cannot create Offer posts or publish posts that mention or link to deals, promotions, special offers, or discounts.3

Google Business Profile Help, read Sep 30, 2026
Full answer

Use an Update for information such as a property announcement or a guest-facing service notice. Google's general post editor supports a description, photo, video, and an action button with a link, including a link to make a booking.11 For the wider photo and post workflow, see how photos and posts work on a Google Business Profile. The hotel restriction on deals, promotions, special offers, and discounts still applies.3

Related guides

Applies to every business

11 notes from 11 outside sources

Sources

  1. Google Business Profile Help, Manage your business category, read 2026-09-30.

  2. Google Business Profile Help, Edit your Business Profile, read 2026-09-30.

  3. Google Business Profile Help, Business Profile photos, videos & posts content policy, read 2026-09-30.

  4. Google Business Profile Help, Manage your hotel's details, read 2026-09-30.

  5. Google Business Profile Help, Guidelines for representing your business on Google, read 2026-09-30.

  6. Google Business Profile API, Method: categories.list, US English category list read 2026-09-30.

  7. Google Business Profile Help, Hotel class ratings, read 2026-09-30.

  8. Google Business Profile Help, Manage your business attributes, read 2026-09-30.

  9. Hotel Center Help, About hotel free booking links, read 2026-09-30; see also free booking links, read 2026-09-30.

  10. Google Business Profile Help, Manage your local business links, read 2026-09-30.

  11. Google Business Profile Help, Create & manage posts on your Business Profile, read 2026-09-30.

All 11 notes
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