Business group

A Google Business Profile business group is a shared access container for multiple Business Profiles, letting several people manage them without sharing one Google Account's username and password.

Google describes a business group as like a shared folder for profiles and recommends it when multiple users manage a set of businesses or location ad campaigns. One person representing one business can use a Google Account; a multi-location team can use a business group. A group owner or manager can access all profiles already in the group and any profiles added later.¹

Group roles and individual profile roles are separate. Group managers can add, edit, and delete profiles in the group but cannot add or remove group users. Group owners manage group users, delete the group, or transfer group ownership. A person can be an owner or manager of an individual Google Business Profile without holding a group role. An individual profile owner has full control; a profile manager cannot add or remove profile users or remove the profile.^2,3

A business group can have multiple owners but only one primary owner. A new individual Business Profile owner or manager must wait 7 days before deleting or undeleting a profile, removing other owners or managers, or transferring primary ownership.^2,3 Google advises limiting groups to one account per business or brand. Separate groups can suit different brands or divisions, but each group has its own spreadsheet and profiles do not appear together in one dashboard.¹

Sources

1. Google Business Profile Help, “Create & manage business groups”: https://support.google.com/business/answer/6085339?hl=en (read 2026-10-09)

2. Google Business Profile Help, “Manage business group owners & managers”: https://support.google.com/business/answer/6085300?hl=en (read 2026-10-09)

3. Google Business Profile Help, “Manage your Business Profile owners & managers”: https://support.google.com/business/answer/3403100?hl=en (read 2026-10-09)