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Google Business Profile edit-status log template

Use one record for each owner save and each separately observed Google update or suggested edit. Use Accepted, Pending, or Not approved only for an edit you saved.1 Label a Google-applied change Google update and a user-suggested workflow Suggested edit. Google documents these signals and windows.12 This is an owner-maintained record, not a Google-provided history.

By Sergey Sulimko, Founder · · 4 Google help pages, read Oct 21, 2026

What you need Jump to the record or rule
An owner-saved edit Copy the owner edit-status record
A Google-applied change Copy the Google update record
A user-suggested change Copy the suggested edit record
A worked record See a filled Pending example
Field definitions What should I record in each field?
Status handling How do I record each owner edit status?
Boundaries What should I keep separate?
Show all 7 rows

Owner edit status record

Copy this record after you select Save for an edit.3 Keep the submitted value unchanged even if the displayed value changes later. Google reviews saved edits before updating them live on the profile.3

Google Business Profile owner edit record

Profile identifier: [business name, profile URL, and location or another owner-chosen identifier]

Field changed: [field name]

Submitted value: [exact value saved]

Displayed value: [value currently visible in the owner view or public profile / not yet visible]

Status: [Accepted / Pending / Not approved]

Submitted at: [YYYY-MM-DD HH:MM, time zone]

Status checked at: [YYYY-MM-DD HH:MM, time zone]

Source or evidence: [screenshot, profile URL, notification, or stored record]

Appeal or support decision: [not applicable / route used, date submitted, exact appeal status or support response, and decision]

Next action: [next check, correction, appeal or support step, or close-out action]

Google update record

Copy this record when Google changes profile information from another source. Google says a notification and blue text identify a Google update in the profile editor, but not every update can be managed there. The broader Google Business Profile information-changing breakdown explains how to investigate a repeated change.2

Google Business Profile Google-update record

Profile identifier: [business name, profile URL, and location or another owner-chosen identifier]

Field changed: [field name]

Submitted value: [not applicable unless a separate owner edit was saved; keep that edit in its own record]

Displayed value: [value shown after the Google update]

Status: [Google update]

Submitted at: [not applicable]

Status checked at: [YYYY-MM-DD HH:MM, time zone]

Notification or alert: [exact notification text, or not seen]

Editor signal: [Blue / Black or white / not checked]2

Source or evidence: [screenshot, notification, profile URL, or stored record]

Appeal or support decision: [not applicable / route used, date submitted, exact support response, and decision]

Next action: [review the notice, compare the value with current business evidence, correct the field, or close-out action]

Suggested edit record

Copy this record when Google notifies the business about a user suggestion or when a suggested edit is observed separately from an owner save. For certain suggested edits that require review, Google says the response window is 4 days from notification. If the business does not respond within that window, Google may automatically publish the suggestion when other public information supports it. Google may also apply some policy-required suggested edits without prior review.2

Google Business Profile suggested-edit record

Profile identifier: [business name, profile URL, and location or another owner-chosen identifier]

Field changed: [field named in the notification or observed change]

Submitted value: [not applicable unless a separate owner edit was saved; keep that edit in its own record]

Displayed value: [value currently visible in the owner view or public profile]

Status: [Suggested edit]

Submitted at: [not applicable]

Status checked at: [YYYY-MM-DD HH:MM, time zone]

Notification received at: [YYYY-MM-DD HH:MM, time zone / not recorded]

Response deadline: [4 days from notification when Google requires review / not shown / not applicable]

Response or outcome: [Accept / Reject / no response / published / not yet known]

Source or evidence: [email, in-product notification, screenshot, profile URL, or stored record]

Appeal or support decision: [not applicable / route used, date submitted, exact support response, and decision]

Next action: [respond, compare the proposal with current business evidence, correct the field, check the public profile, or close-out action]

Filled Pending example

This example shows how to preserve a submitted value while the edit remains under review. The business name and profile details are placeholders, not a real business record.

Google Business Profile owner edit record

Profile identifier: [Example Plumbing, Austin, TX, profile URL]

Field changed: Phone

Submitted value: (512) 555-0142

Displayed value: not yet visible

Status: Pending

Submitted at: 2026-10-21 09:14, Central Time

Status checked at: 2026-10-21 09:21, Central Time

Source or evidence: Screenshot saved as [2026-10-21-phone-pending.png]

Appeal or support decision: not applicable while Pending

Next action: Check the status again after the documented review window and retain the original record.

What should I record in each field?

The fields are a practical owner-maintained schema. The cited Google pages define the statuses and review signals used here.12 This page supplies the worksheet.

Field What to record Boundary to keep
Profile identifier The business name, profile URL, and location or another unambiguous identifier. Keep one log for each profile.
field_changed The exact field, such as name, category, address, phone, website, or hours. Record the field, not only a broad note such as “profile updated.”
submitted_value The exact value saved by the owner. Do not reconstruct it from the current public profile. Use not applicable for a Google update or suggested edit when no owner save occurred.
displayed_value The value currently visible in the owner view or public profile. Write not yet visible when the edit remains under review. Do not overwrite the submitted value when this value changes.
status Accepted, Pending, or Not approved for an owner edit; Google update or Suggested edit for the separate branches.12 Do not use an owner-edit status for a Google update or a suggested edit.
submitted_at The owner's timestamp for selecting Save. This is an owner-maintained event time, not a promise that Google exposes a historical submission timestamp.
status_checked_at The date, time, and time zone when the owner checked the status or displayed value. Add a new check to the record or a new event record rather than erasing the earlier observation.
source_or_evidence A screenshot, notification, profile URL, email, or stored record that supports the observation. For documents submitted with an appeal, make sure the business name and address match the Business Profile.
appeal_or_support_decision The route used, submission date, exact appeal status or support response, and decision. Keep appeal statuses such as Submitted, Approved, and Not Approved separate from owner-edit statuses.4
next_action The next check, correction, appeal or support step, or close-out action. Record an action, not a promise that Google will approve or publish the change.
Show all 10 rowsShow fewer rows

How do I record each owner edit status?

Use the exact owner-edit status that Google shows after the save. The guide to rejected or pending Google Business Profile edits explains the same status labels and timing language.1

Status What to record next
Accepted Record the displayed value and the status-check timestamp. Google defines this status as the updated information displaying on the Business Profile.1
Pending Keep the submitted value, submission timestamp, and every later status check. Google says review usually takes up to 10 minutes but can sometimes take up to 30 days. That is a review window, not a guarantee that every edit will display within 30 days.1
Not approved Record the reason or accuracy issue if shown, then record the region-appropriate appeal or support route and the exact result. Do not replace this status with an appeal status.14

For a US business, Google's current appeal guidance lists Contact us for rejected business-information edits outside the UK and European Economic Area, including name, category, address, phone, and website edits. The same guidance lists the Appeals tool for businesses in the UK or EEA. Appeal reviews and decisions can take up to 5 business days, and Google says not to submit multiple appeals for the same issue before a decision.4 The guide to rejected or pending Google Business Profile edits covers the diagnosis; this record preserves the evidence and decision.

How do I use these without losing the history?

Add a new record for every owner save and every separately observed Google or suggested-edit event. Keep the original submitted value, use the time zone for every timestamp, and write not applicable or not recorded instead of guessing. The guide to editing and removing your Google Business Profile covers the live edit path; this template preserves what happened after each action.

If an owner edit is later followed by a Google update, keep both records. If a suggested edit leads to a separate owner correction, keep the suggestion and the owner save as separate records.2 Preserve the source signal, but do not use the log to claim who or what source caused every change.

What should I keep separate?

Do not combine Keep as separate records
An owner edit and a Google-applied change The owner record with Accepted, Pending, or Not approved, and the Google-update record with Google update.
An owner edit and a user suggestion The owner save and the suggested-edit notification or outcome.
The owner-edit review window and the suggested-edit response window The usual 10-minute, sometimes 30-day owner-edit review language, and the 4-day response window for certain review-required suggested edits.12
An owner-edit status and an appeal status Not approved in the owner record, plus the appeal route and exact appeal status in appeal_or_support_decision.14
A submitted value and a later displayed value The exact value saved and the value observed after review or a later change.

What should I not put in the log?

  • Do not call this a Google-provided historical edit log. It is an owner-maintained record of observations.
  • Record blue text and the notification as evidence that Google changed information.2 Do not use those signals to name a particular user or source.
  • Do not turn a suggested edit's 4-day response window into a Pending status or an owner-edit deadline.2
  • Do not submit multiple appeals for the same issue while waiting for a decision. Google says appeals can take up to 5 business days, and the appeals tool says an appeal can be submitted only once.4
  • Do not overwrite the original submitted value when the displayed value changes.

Common questions

No. Google documents owner-edit statuses, Google-update signals, suggested-edit notifications, and appeal information. This template keeps an owner-maintained record of those observations; it is not a Google-provided history.

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Sources

All read Oct 21, 2026

  1. 1
    Understand what happens to your Business Profile editsGoogle Business Profile Helpowner edit statuses and review timing
  2. 2
    Understand Google updates on your Business ProfileGoogle Business Profile HelpGoogle updates and suggested edits
  3. 3
    Edit your Business ProfileGoogle Business Profile Helpsave and review flow
  4. 4
    Appeal Business Profile content & profile restrictionsGoogle Business Profile Helpappeal routes, evidence, and decision statuses
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