How do I edit or remove my Google Business Profile?

Which profile change am I handling?

Start with the source of the change. This separates an edit you make, a Google-applied update, and a user suggestion before you act.

Which Google Business Profile route should I use for each field?

Use Edit profile for fields you manage, Suggest an edit for a public Maps correction, Report for policy-violating customer media, and the account-removal path for profile content, managers, or a duplicate you created. Google reviews submitted Maps edits, so a correction may take time to appear. The Maps place-edit feature is available only in certain countries and regions. Edits that significantly change a business may be rejected because Google says they may be fraudulent or indicate that the business should be removed.

How do I edit my Google Business Profile?

Sign in to the Google Account linked to the verified profile. The Google Business Profile guide gives the wider profile context. Open the profile in Google Search or Google Maps, select Edit profile, change the relevant field, and save it. Google says owners and managers can manage profile information such as the main business information, hours, and address. Only owners can add or remove users or remove the profile.

Google says an unverified profile can still edit some fields, including its name, category, address, hours, phone number, and website. Verification is required to edit all profile information. Use the Google Business Profile verification guide if you need full editing access.

What happens after I save a profile edit?

Google reviews edits to a verified Business Profile against its guidelines. Google says the status can be Accepted, Not approved, or Pending. A review usually takes up to 10 minutes, but Google says some reviews can take up to 30 days. Reopen the profile and check the current field when the result matters to customers.

Google's Manage your Business Profile owners & managers guidance explains why the role matters: a manager can edit profile information, but only an owner can change the people who have access or remove the profile from the Google Account.

What should I do if Google changed my Business Profile?

Open the profile editor and look for Google's two signals. Google says information it changed appears in blue, and a notification appears at the top of the profile when updates exist. Google may update a profile when reports from different sources indicate that information is incorrect or outdated. These updates can appear in Maps, Search, and other Google services.

Check the changed field against the business's real-world evidence before accepting or correcting it. Google's Guidelines for representing your business on Google say the business name should match real-world signage, stationery, and other branding. The address or service area should be accurate and precise. The category list should contain the fewest categories needed to describe the core business.

Google's editing guidance says the Collected info review is available only in select regions, languages, and business categories, so it may not appear for every user. When it is available, use this checklist:

1. Sign in to the Google Account linked to the Business Profile, open the profile in Google Search or Google Maps, and select Edit profile > Collected info.
2. Review the collected field and record the displayed source and collection date.
3. Compare the value with real-world evidence before changing it. For example, Google says a business name should match its real-world signage, stationery, and other branding, while an address and service area should be accurate.
4. If you want to remove the collected record, select Delete > Delete. This removes the collected information from Google's records, but it does not change other details already on the Business Profile.
5. If the value is inaccurate, use the normal Edit profile path to correct the relevant field and save it. Google may review the saved edit.

What should I do if a user suggests a profile change?

Treat the suggestion as a separate review path from an edit you made yourself. Google says certain user suggestions trigger an email or in-product notification before publication. When Google asks the profile manager to review one, the manager has 4 days to accept or reject it. If the manager does not respond within 4 days, Google may publish the update when other public information, such as the business website, supports it.

Google also says it may apply some user suggestions without prior review when the edits must meet its policy guidelines. An owner therefore may not receive a notification before every user-suggested change.

On September 23, 2026, Search Engine Roundtable reported that Google had updated its Business Profile help document to clarify this four-day window. The report also described the possible publication of an un-rejected suggestion when other public information supports it. Google's help page is the source for the rule; the report is the dated record of the clarification.

How do I decide whether to accept or correct a change?

Compare the proposed value with the evidence Google names in its representation guidelines before selecting Accept, rejecting a suggestion, or submitting your own correction.

If the proposed value matches the business as represented in the real world, accept or keep it. If it does not, correct the field with the linked Google Account and use the evidence that shows the accurate value. For a broader profile problem involving a restriction or suspension, use the Google Business Profile fixing and suspension guide.

How do I remove my Google Business Profile?

First decide whether you mean removing profile content and managers from your Google Account or requesting that a listing be removed from Google Search and Maps. Google treats those as different actions.

To remove profile content and managers from the associated Google Account, the primary owner must take the action. Google's Remove a Business Profile from your Google Account guidance says that this removal is permanent. It also says that removing the content and managers does not guarantee that the business will stop appearing on Google Maps and Google Search.

To request removal from Search and Maps, Google says anyone may make the request when the business never existed or is not eligible. In Google Maps:

1. Select the business.
2. Select Suggest an edit.
3. Select Place is closed or not here.
4. Choose the applicable option.
5. Select Submit.

Google's Request removal of a Business Profile from Google Search & Maps help page gives this route. Requesting removal from Maps and Search is not the same as removing profile content and managers from the Google Account.