Google Business Profile attributes

Google Business Profile attributes are details Google shows on a Business Profile to tell customers more about a business, such as Wi-Fi or outdoor seating; some factual attributes are editable by the business, while subjective ones rely on visiting users' opinions.^1,2

Attributes can be factual, subjective, or identity-related. Google gives outdoor seating as a factual example and popularity with locals as a subjective one. Identity choices include Women-owned, Veteran-owned, and Small business. Google says an owner can choose more than one identity attribute and opt in or out of one at any time.^1,2

The term does not mean that every attribute is an owner declaration. Google says some attributes may be populated from input by customers who visit the business. The available set can also depend on the location, country, or business category, and attribute names can change over time.¹

For an attribute Google allows the business to edit, the documented edit path is Business Profile → Edit profile → More → attribute category → Edit → Yes or No → Save. Google gives Amenities and Payments as category examples, and Wi-Fi and Cash-only as attribute examples.¹

Google defines this term in its Business Profile Help guidance. That guidance says certain attributes might help a business appear in searches for places with those attributes, not that adding one guarantees a position or display. The Which Google Business Profile attributes can I control? page covers the wider control question, while spa profile guidance shows why the available set is category-dependent.

Sources

1. Google Business Profile Help, “Manage your business attributes” (read 2026-10-09)

2. Google Business Profile Help, “Edit your Business Profile” (read 2026-10-09)