How do I add services or products to my Google Business Profile?

Which Google editor should I use for services, menus, or products?

Choose the row that matches what the business offers. Google names these as separate profile features, with separate eligibility rules and editing paths.

For wider profile context, read the Google Business Profile guide. The profile must be added or claimed and verified to show on Search and Maps, and the editor must be opened with the Google Account linked to it. Google's editing guidance says the available features can differ between Search and Maps and by device operating system.

How do I add a service listing?

Open the claimed, verified profile with the linked Google Account, then choose Edit services where the editor is available. Select Google's suggested options for the business type or choose Add custom service. Group services into categories, then add the description and price fields that apply to each service.

Keep policy details in the right field. Google says custom service names that contain profanity, gibberish, personal information, prices, or phone numbers can be rejected automatically. Put a price in the editor's price field instead of adding it to the custom service name. Google's services guidance supports descriptions and prices on the service itself.

How do I add a food menu?

Food-and-drink businesses can open the Business Profile in Google Search and select Edit menu. Add menu sections, then enter each item with its description and price. Customers can find the saved items under Menu on the Business Profile. Google's menu guidance says changes can take 24 to 48 hours to display on Google Maps and Search.

Google also supports a menu photo or PDF route. Choose Edit menu > Photos of menu > Select photos, upload or take the menu photo or upload a PDF, choose Generate a menu, review the result, and select Publish and edit. Google labels menu generation from a photo as experimental.

To add a link to the menu, choose Edit profile > Business information > Contact > Menu link, enter the URL, and select Save. On desktop Google Search, the path is also Edit profile > Contact > Menu link.

If the menu is supplied through the Business Profile API, Google says the menu editor may not appear in the Business Profile or Google Search. Updating a menu across multiple profiles requires Business Profile API access. For a single profile, use Edit menu when Google presents it.

How do I add products to a local store profile?

Use Edit products in Google Search for a local store selling physical goods. Google's Product Editor is a manual route when products have no barcodes, when the business does not have a website where customers can buy online, or when the store lacks fresh stock-availability data. Products added this way appear in the Business Profile on Google Search.

Products submitted through Product Editor must follow Google's Shopping Ads policy. Google warns that policy-violating products may lead to removal of all products uploaded through the editor, so check the product policy before adding a catalogue.

Google says product data that fails its product-data specifications or Shopping policy requirements may receive warnings, disapprovals, limited visibility, or suspension. Any of those outcomes can prevent products from showing across Google.

Can a Business Profile show products from live store inventory?

Use the automatic local-inventory route when the store has all of the following:

• A physical store in the United States, Canada, the United Kingdom, Ireland, or Australia.
• A wired barcode scanner or compatible point-of-sale system.
• Products with manufacturer UPC or EAN barcodes.
• A verified Business Profile.
• An eligible vertical.

Google says some features may be limited by country or region. Eligible in-store products may show on Search, Maps, and the Shopping tab.

Google describes the Local Inventory app as the integrated successor to Pointy. Google says the app can add in-store products automatically at no charge, create the product feeds for the merchant, and sync compatible point-of-sale systems such as Clover, Square, and Lightspeed. Product sources can also come from delivery partners such as Instacart, DoorDash, and Uber Eats.

If you sign up to add products automatically, Google says products manually uploaded through Product Editor will be replaced, although the manual contributions remain stored until more products are added automatically. If the automatic route does not fit the store's eligibility or barcode setup, use Edit products as the manual route. The guide to editing a Google Business Profile covers the account access that these editors require.

How do I decline or unlink a product source?

Delivery-partner product sources can be declined while the automatic link is pending. Open Google Business Profile Manager, choose Product sources, open the Pending tab, select one or more sources, and choose Decline, then CONFIRM. Google says linked partner inventory automatically shows on Search and Maps, and multiple pending sources can be declined in bulk.

To remove an existing source, use Google Search, choose Edit products > Unlink > Unlink. Google says existing inventory from that source is removed within 48 hours. Unlinking automatically linked stores removes all automated inventory. The source's inventory no longer shows on Search or Maps, and showing local products again requires manually linking the profiles and verifying the inventory data.

How do I manage products across several stores?

Product management for a Business Profile requires access to Google Merchant Center. If access is missing, Google provides a request-access path. In the profile flow, choose Edit profile > Products > Add product > Manage products. On desktop Google Search, choose Edit products. Merchant Center can manage products across stores and show product insights and performance across products.

Automatic inventory depends on Google's product database for manufacturer UPC or EAN barcodes. A store's own labels do not appear in that database. If a merchant creates its own labels, Google says to place both the manufacturer UPC or EAN and the store label on each product, then scan both labels at the point of sale.

What are Google Business Profile inventory questions?

Inventory questions are for eligible local stores that sell physical goods, and Google says the feature is not available for every Business Profile. Answer inventory questions accurately. Google says misrepresenting inventory violates its policies. To add individual products, use Product Editor or the automatic Local Inventory route.

What happens when Google does not approve a product?

After the merchant fixes a product with Not Approved status and saves it, Google says the product is automatically re-reviewed within 24 hours. The status resolves if the issue is fixed. In some instances, the merchant can request a review after fixing the issue or disputing it, but Google warns that too many requests for products that actually violate policy can temporarily deactivate Request Review.

If Google suspends the Business Profile, all of its products receive Not Approved status. After the profile is reinstated, Google says the products are automatically reprocessed and become available within 5 days. If products show Account suspended while the profile is not actually suspended, Google directs the merchant to contact support.

Will every product appear on Google?

Google says in-store products may show on Google Search, Google Maps, and the Shopping tab. Display is not universal for every profile or product. Sensitive store types, including guns and tobacco stores, may have display restrictions, and restricted products are not shown. A store can sign up, but Google says only items that are not prohibited or restricted will show.

Do services, menus, or products improve local ranking?

Google's services guidance says a service may be highlighted when local customers search for it, and its menu guidance says customers can find menu items under Menu. Google's Local Inventory guidance says in-store products may show on Search, Maps, and the Shopping tab. These displays can make an offering easier to find on the profile, but they do not promise a ranking position. Google's local-ranking guidance also says:

“Local results are mainly based on relevance, distance, and popularity.”

Complete and accurate information is more likely to appear in relevant local results. Google also says nobody can request or pay for a better local ranking. The guidance does not promise a particular position from publishing one service, menu item, or product.

Keep these jobs separate: use services, menus, and products to describe what a customer can buy or book, then keep the rest of the profile accurate. The local SEO ranking guide explains the wider work beyond individual profile editors. If an editor is missing, start with the guide to editing a Google Business Profile and confirm that the linked account has the required access.