Google Business Profile booking link
Definition
A Google Business Profile booking link is a URL attached to a booking or other transaction action on a Business Profile, taking a customer to the page where the designated booking action can be completed.1,2
- Topic
- Google Business Profile
- Updated
- Written by
- By Sergey Sulimko, Founder
Google's Help pages use business link and local business link for the underlying feature; this page uses “Google Business Profile booking link” as a reader-facing headword. The link is the URL attached to the profile action. A Google Business Profile booking integration is a provider-backed booking path, while the destination page is the final page reached after any redirect. Google says a local business link must lead to a dedicated page for the business, or to the specific location for a multi-location business, and let the customer complete the designated action.1,2,3
Before treating the link as usable, check it as a customer:
- Confirm that the Business Profile is verified. Have an owner, manager, or other authorized representative with profile-management access add or change the link.1,5
- Open the booking action and follow any redirect to the final page. For Google's Appointments Redirect integration, the final page can be the appointment provider's landing page, so judge the page reached by the customer rather than the hostname alone.1,3
- Confirm that the final page identifies the intended business and the specific location when relevant, and lets the customer complete the named booking or reservation action.1
For example, a salon can attach its appointment page to the profile's Booking action. The appointment URL is the booking link; the appointment software on the page is not the link. In Google's Appointments Redirect integration, Google can send the customer to the appointment provider's landing page. Google also says a business can add its own link when it does not use a booking provider, and provider availability is qualified by country.4,3
The term does not mean the booking provider, the booking software, or a page that only says bookings are available. The online booking setup guide covers adding a link or connecting a provider, while the booking link redirects guide covers a final destination that does not behave as expected. Google owns the documented terms “booking link” and “local business link”; this exact combined headword is Maps Agent's reader-facing label.1,2,6
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