Google Business Profile API

Definition

The Google Business Profile APIs are Google's programming interfaces for managing Business Profile account and location data, including profile information, access, selected user-created content, and performance insights.¹²

Topic: Google Business Profile
Updated: Oct 18, 2026
Sources: 7 sources · read Oct 12, 2026
Written by: By Sergey Sulimko, Founder

Google describes the API family as federated, with separate endpoints for account management, business information, performance, verification, notifications, place action links, lodging, Business Calls, Posts, and Reviews.² The Business Information API manages business information and location resources, with a location path shown as locations/{locationId} in Google's setup documentation.³⁴ The Business Profile location ID answer explains that resource name, while Google Business Profile performance metrics explains the owner-facing reports.⁵ The Google Business Profile hub explains the profile itself.

Google directs applications that retrieve local business information or provide location awareness to Google Maps Platform documentation.¹ A Place ID belongs to Google Maps Platform: Google defines it as a textual identifier for a place in the Google Places database and on Google Maps, while Business Profile setup separately shows the resource path locations/{locationId}.⁶⁴ Access is not universal: Google lists a valid Google Account, a business reason, a Google Cloud project, and a business website URL as access conditions.¹ Protected, non-public data requires OAuth 2.0, and requests are subject to quotas.⁴⁷

Google's developer documentation defines this API family.¹² This entry defines the term rather than providing an authentication walkthrough, endpoint instructions, or quota-management guide.

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Google Business Profile API

Where your profile stands now

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