Google Business Profile Performance API
Definition
The Google Business Profile Performance API is Google's programmatic API for merchants to fetch performance reports about a Google Business Profile, including daily time-series values and monthly search keywords used to find a business in Search or Maps.1
- Topic
- Google Business Profile
- Updated
- Written by
- By Sergey Sulimko, Founder
Google describes the Business Profile APIs as a federated family of separate endpoints. The Performance API is the family member for performance insights, while the overview lists other APIs for functions such as account management, business information, business calls, notifications, and verifications.2 It exposes getDailyMetricsTimeSeries for one daily metric and fetchMultiDailyMetricsTimeSeries for selected daily metrics, returning values for each date in a requested range. Its locations.searchkeywords.impressions.monthly.list resource returns the search keywords used to find a business in Search or Maps.1 The Performance API answer and export workflow cover the measurement procedures.
For example, a requested three-day range for one selected metric returns values for each date in that range.1 The owner-facing performance report is available for verified Business Profiles when the associated Google Account is signed in. Owners and managers can view applicable metrics on Search and Maps and download a spreadsheet from Business Profile Manager.3 The performance metrics answer explains what those metrics mean. Google's developer guidance describes the APIs as intended for developers representing large, tech-savvy businesses and third parties, and says effective use requires technical experience and coding knowledge.4
Google's local-ranking guidance separately describes local results on Maps and Search as mainly based on relevance, distance, and popularity.5 The Performance API reference lists performance metrics and search keywords, not a local-search placement field, so its output should be read as profile-performance measurement rather than a placement position.1,5 For the broader family, see Google Business Profile API; for location comparisons, see the comparison guide. This term names the Performance API's specialized reporting surface.
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Maps Agent service
Where your profile stands now
Visibility Score 0-100 · 20 scored factors · free · no signup
- Profile Completeness
- 11 checks · 40% of score
- Performance
- 4 checks · 35% of score
- Competitive Position
- 5 metrics · 25% of score
Sources
- 1Business Profile Performance APIGoogle for Developerslast updated 2024‑10‑16 UTC: Performance API reference
- 2Business Profile APIsGoogle for Developerslast updated 2026‑08‑28 UTC: Business Profile APIs overview
- 3Understand your Business Profile performance & insightsGoogle Business Profile HelpOwner performance report
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