EXIF geotagging

EXIF geotagging is different from the photo standards Google publishes for Business Profile photos. Google's guidance lists JPG or PNG format, a file size from 10 KB to 5 MB, a recommended resolution of 720 × 720 pixels, a minimum resolution of 250 × 250 pixels, and quality requirements such as focus, lighting, no significant alterations or excessive use of filters, and representing reality.^2,3 Those documents set standards for file format, size, resolution, visible quality, and faithful representation. They do not list embedded GPS data as a Business Profile photo standard.

Google Search Central describes embedded IPTC metadata and structured data in a separate Google Images context, where image details such as creator, permitted use, and credit information can support enhancements such as the Licensable badge.⁴

EXIF geotagging names embedded location metadata, not the broader question of whether Google Maps rankings change. That question belongs in the answer about geotagging and Google Maps ranking. CIPA/JEITA is the source for the Exif format and its GPS fields. Google's Business Profile photo guidance does not define a term called “EXIF geotagging.” The phrase is a descriptive trade label, so this definition is Maps Agent's, written against the documentation above.⁵ Related terms are collected in the Maps Agent glossary.